About Us
CanadianSIM, a subsidiary of Wireless DNA Inc, helps newcomers, students, and travelers get connected prior to arrival in Canada with eSIM and physical SIM plans that offer solid value, competitive pricing, and reliable service.
We are entering a transformation phase:
Migratingour websiteto Shopify
Expanding into a future mobile app experience for activation, onboarding, and customer self-serve
Why This Role Exists
CanadianSIM has strong products and pricing, but our digital experience does not yet perform at the level it should. Visitors often leave before completing key actions, and we need a structured, measurable UX + CRO process toidentifywhat drives drop-offs and systematically improve conversion performance.
This role exists to:
uncover friction and trust gaps across the customer journey
redesign high-impact flows and page experiences
run experimentation and measurement cycles
raise conversion performance to the standard of topeSIMcompetitors
Role Summary
We are hiring a UX/UI + CRO Specialist with experience in Shopify ecommerce and conversion optimization to own the end-to-end user experience.
This is a UX + performance role — you will combine design execution with analytics-driven experimentation to improve:
engagement
clarity
trust
checkout completion
customer activation experience
Key Responsibilities
1) User Behavior Analysis & Funnel Insights
Analyze the customer journey: landing → planselection→ checkout → post-purchase onboarding
Use analytics + session replay tools (GA4, Clarity/Hotjar, Shopify analytics)
Identifyfriction points, drop-off patterns, and trust barriers
Translate insights into actionable recommendations and test hypotheses
2) UX Design for Shopify Ecommerce
Create and iterate designs in Figma
Improve information architecture and product decision-making flows
Optimizekey page experiences:
home page




plan/product pages
checkout path
activation/how-it-works content
Partner with developers to implement scalable Shopify-friendly components
3) CRO & Experimentation
Own the CRO roadmap: prioritization, testing cadence, tracking, and reporting
Plan and execute:
A/B tests
CTA tests
landing page optimization
checkout optimization
Present results with clear recommendations, expected impact, and next steps
4) Trust, Clarity & Competitive UX
In theeSIMcategory, trust and clarity are often the deciding factors.
You will improve:
plan differentiation and comparison usability
transparency in pricing, benefits, and terms
credibility signals and reassurance content
“howit works” guidance foreSIMactivation
overall user confidence across the purchase journey
5) App Experience Foundations (Phase 2)
Support early UX groundwork for the future app experience, including flows for:
activation onboarding
account management
troubleshooting/self-serve support
renewals and add-ons
Requirements
3+years experiencein UX/UI (ecommerce preferred)
Proven experience improving conversion performance through UX changes
Strong Figmaproficiency(components, auto-layout, prototyping)
Familiarity with Shopify ecommerce UX and constraints
Strong understanding of CRO and experimentation frameworks
Experience with GA4, Hotjar/Clarity, and A/B testing tools
Ability to work cross-functionally andoperatewith high ownership
Strong Bonus Skills
Shopify Liquid coding / HTML/CSS/JS
Telecom/eSIMor subscription ecommerce experience
UX writing/microcopyfor trust + clarity
Experience building design systems for ecommerce platforms
Portfolio Requirement
Portfolio must show:
ecommerce UX work
funnel or checkout improvements
CRO testing or performance-driven redesigns
before/after examples with measurable outcomes (where possible)
Salary Range - $70-75k

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📌 Shopify UX Designer | CRO & Ecommerce Optimizer (Ontario)
🏢 Wireless DNA
📍 Ontario