Lead PlayStation creator strategy in Canada using influencer marketing and relationship management across YouTube, TikTok, Twitch, and Instagram. This 12-month contract is hybrid in Toronto, with remote applications considered.
As Influencer and Content Creator Strategist, you will manage paid partnerships and the Canadian creator program. The work spans campaign strategy, creator-native storytelling, agency leadership, content production, and performance reporting. You will support game and product launches while engaging gaming communities.
Key Responsibilities: Own Canada creator strategy across the launch calendar
Lead sourcing, negotiation, contracting, briefing, and reporting
Integrate creators with Social, PR, and Marketing teams




Manage PlayStation creator relationships and community touchpoints
Report reach, engagement, sentiment, and community growth signals
Requirements: Bachelor’s degree or equivalent
Five or more years in influencer marketing, partnerships, or creator programs
Paid partnership ownership from strategy through reporting
Gaming culture and creator ecosystem fluency
English required; French Canadian proficiency is a plus
Shape PlayStation creator partnerships through strategic storytelling, gaming culture expertise, relationship management, and data-informed campaign optimization.

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📌 Influencer Marketing Strategist PlayStation Canada (Ontario)
🏢 Sony Interactive Entertainment
📍 Ontario