Shape fintech growth at Relay through product positioning, go-to-market strategy, and customer insight while partnering across product, marketing, and growth.
As Senior Product Marketing Manager, you will influence roadmap decisions, launches, adoption, and retention for Relay’s digital banking products. You will own positioning, messaging, pricing and packaging, and market research. This work connects customer needs with measurable business outcomes and sustained growth.
Key Responsibilities: Inform product roadmap decisions through customer and market perspectives
Own adoption, activation, and retention programs for product lines
Develop go-to-market strategies for features and launches
Translate research into positioning and messaging across channels
Coordinate cross-functional launches and stakeholder enablement
Requirements: Five or more years of product marketing experience
Experience launching products, driving adoption, and delivering outcomes
Data-driven storytelling and KPI measurement skills
Robust customer advocacy and messaging abilities
Exceptional project management and cross-functional leadership skills
Bring fintech product marketing, customer insight, and launch leadership to Relay’s mission of helping small businesses thrive.