Lead web content transformation for RBC Direct Investing in Toronto, using CMS expertise, SEO, and answer-engine optimization. This full-time role shapes discoverable digital experiences.
As Manager, Digital Product Marketing, you will operate across web technology and content strategy. You will manage CMS operations, modernize website experiences, and structure content for search engines and AI-powered answer engines. You will partner with Product, Design, Marketing, Legal, and Compliance teams.
Key Responsibilities: Execute page redesigns, migrations, upgrades, and site-architecture initiatives
Manage page creation, templates, components, and publishing workflows
Structure content using schema markup and semantic HTML




Conduct audits and gap analyses for authoritative content
Report organic traffic, visibility, engagement, and citation performance
Requirements: Three-plus years in web content or digital marketing
Hands-on CMS experience with templates, workflows, and governance
Solid SEO, technical SEO, and structured-data knowledge
Understanding of AEO/GEO and AI search discovery
Experience with GA4 or Adobe Analytics and search consoles
Bring CMS management, SEO strategy, analytics, and AEO expertise to RBC Direct Investing’s evolving digital presence.

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📌 Digital Product Marketing Manager SEO (Ontario)
🏢 RBC
📍 Ontario