Lead full-funnel ecommerce campaigns at AlgaeCal using strategic planning and data-driven optimization across coordinated customer journeys. Work from home is available.
As a senior marketing leader, you will plan and execute D2C campaigns from initial concept through reporting and learning. You will coordinate paid media, email, loyalty, creative, customer service, and analytics. The work supports revenue growth while keeping customer experiences connected and compliant.
Key Responsibilities: Plan and execute D2C campaigns across the full funnel
Coordinate channels, stakeholders, approvals, launches, and optimization
Align offers, journeys, landing pages, bundles, and promotions
Allocate campaign budgets with Paid Media teams
Review performance and identify revenue leakage
Requirements: 2+ years leading ecommerce D2C marketing campaigns
Experience managing six-figure monthly marketing budgets
Expertise with CPA, ROAS, revenue, and contribution margin
Knowledge of martech, adtech, attribution, analytics, and testing
Understanding of health marketing claims and disclaimers
Bring ecommerce leadership, full-funnel thinking, and campaign optimization expertise to AlgaeCal’s revenue-focused marketing team.