Lead web content transformation for RBC Direct Investing in Toronto, using CMS expertise, SEO, and answer-engine optimization. This full time role shapes discoverable digital experiences.
As Manager, Digital Product Marketing, you will operate across web technology and content strategy. You will manage CMS operations, modernize website experiences, and structure content for search engines and AI-powered answer engines. You will partner with Product, Design, Marketing, Legal, and Compliance teams.
Key Responsibilities:
- Execute page redesigns, migrations, upgrades, and site-architecture initiatives
- Manage page creation, templates, components, and publishing workflows
- Structure content using schema markup and semantic HTML
- Conduct audits and gap analyses for authoritative content
- Report organic traffic, visibility, engagement, and citation performance
Requirements:
- Three-plus years in web content or digital marketing
- Hands-on CMS experience with templates, workflows, and governance
- Strong SEO, technical SEO, and structured-data knowledge
- Understanding of AEO/GEO and AI search discovery
- Experience with GA4 or Adobe Analytics and search consoles
Bring CMS management, SEO strategy, analytics, and AEO expertise to RBC Direct Investing’s evolving digital presence.
📌 Digital Product Marketing Manager SEO (Toronto)
🏢 RBC
📍 Toronto