As the business prepares to define and lead a new category, they are seeking a Vice President of Marketing to build and scale a world-class marketing engine from the ground up. This is a rare opportunity to write the marketing playbook for a platform shaping the future of creative work. The VP of Marketing will own the entire marketing funnel, from brand and acquisition through activation, engagement, and retention, and will play a critical role in establishing long-term market leadership. The Role As VP of Marketing, you will serve as the strategic architect behind brand, growth, and go-to-market execution. You will transform marketing from a collection of channels into a cohesive, data-driven system that attracts, activates, and retains a global audience of creators, media companies, and digital-first businesses. Build the Marketing Engine Develop and execute a comprehensive marketing strategy that establishes the platform as a category leader. Own the full marketing funnel, from awareness and acquisition through activation, retention, and advocacy. Design scalable systems that convert interest into long-term customer value. Product Marketing & Positioning Define and communicate clear, compelling value propositions that resonate with target audiences. Create clear upgrade paths and expansion narratives that support long-term growth. Organic Growth & Community Marketing Build and scale organic acquisition channels, including content, community, partnerships, and advocacy.



Ensure brand voice and community engagement remain authentic, creator-first, and culturally relevant. Digital & Performance Marketing Own the full digital marketing ecosystem, including paid media, performance marketing, SEO, and lifecycle automation. Ensure alignment between performance marketing and broader brand strategy. Data, Measurement & Optimization Establish a culture of measurement, experimentation, and accountability across the marketing organization. Use analytics and insights to inform strategy, optimise spend, and improve funnel performance. Team Leadership & Culture Recruit, lead, and mentor a high-performing, multidisciplinary marketing team. Collaborate cross-functionally with Product, Sales, Customer Success, and Leadership. Experience & Leadership 10+ years of marketing experience, with 5+ years in a senior leadership role at a high-growth SaaS company. experience in creator-focused or community-driven platforms is a major plus. Growth & Product Marketing Expertise Proven success building and scaling organic acquisition channels from the ground up. Data & Technology Fluency Highly data-driven, with robust command of marketing analytics and performance measurement. Hands‑on experience with modern marketing technology stacks, including CRM, marketing automation, and SEO tooling. Bias toward action, ownership, and building from first principles.

📌 Vice President, Brand & Marketing Content (Toronto)
🏢 Salt
📍 Toronto