Shape global product narratives through positioning and storytelling while supporting B2B and B2C audiences with explicit, impactful messaging.

This Product Marketing Manager role combines market research, content strategy, product marketing, and public relations support. You will translate complex product ideas into compelling value propositions across channels. The work supports product teams, sales, customer experience, and client teams through coordinated go-to-market activity.

Key Responsibilities:

- Conduct market research supporting product positioning and messaging
- Craft messaging, positioning, and differentiated value propositions
- Lead go-to-market strategies for new product launches
- Create pitch decks, one-pagers, and frequently asked questions




- Support press releases, media pitches, and executive bylines

Requirements:

- Five or more years of product marketing experience
- Strong writing and storytelling skills simplifying complex topics
- Experience developing go-to-market and content strategies
- Knowledge of public relations practices and media experience
- Ability to work cross-functionally and meet deadlines

Bring product marketing, storytelling, market research, and public relations expertise to strengthen global product adoption and messaging.

📌 Global Product Marketing Manager (Vancouver)
🏢 Insight Global
📍 Vancouver