Location: Remote, Canada (Canada-based candidates first)
Engagement: Fractional to start, with a path to full time
Compensation: Equity incentive
Reports to: Soodeh Farokhi, Founder & CEO

About NexScale

NexScale™ is an AI Business Partner for wellness and fitness operators. It adds retention intelligence on top of the CRM they already use, without replacing it. NexScale spots members who are slipping away weeks before they cancel, then takes action: it sends a personalized message in the studio’s brand voice with the operator’s approval, handles every follow-up, and reports back.

We are an award-winning, AI-native software company founded in 2024 by serial tech entrepreneur Soodeh Farokhi. We are headquartered in the Greater Toronto Area and proudly built in Canada. NexScale is live with paying customers, works with leading CRM and platform partners, and is supported by Innovation Factory, SPARK Centre, Movement 51, nVenture, YSpace, Mitacs and others.

Our mission: scaling wellness and fitness businesses today to power human longevity tomorrow

Work directly with our founder

Dr. Soodeh Farokhi is a 3x founder with 17+ years building AI and B2B SaaS products, including as founder and CTO of C2RO and Chief Product Officer at Nakisa. At NexScale, she is building an AI-native company with a seasoned, high-ownership team that sets clear priorities and holds high standards.

How We Run NexScale

We run NexScale on EOS, the Entrepreneurial Operating System: a practical framework that helps growing companies get clear on their vision, execute with discipline and build a healthy leadership team. EOS separates two roles at the top. The Visionary sets the direction. The Integrator turns that direction into results,



using a few simple tools: the Vision/Traction (V/T) Organizer for where we are going, quarterly Rocks for what matters most now, a weekly Scorecard for the numbers that tell us how we are doing, and weekly leadership meetings to identify, discuss and solve issues.

We are on a journey. We began applying EOS at NexScale this year, starting with the tools that matter most at our current stage, and we are building it out as we grow.

We are also AI-native by design. Our mindset is that every function runs as a self-improving loop: AI agents gather the signal and prepare the work, people decide, and every result feeds the next cycle. That applies to how we sell, how we serve customers and partners, how we build product, and how we run the company itself. The person in this seat must be fluent with AI agents and use them every day.

The Opportunity

NexScale™ is scaling. We are expanding across Canada, deepening our CRM and platform partnerships, and preparing for new markets. Our strategy is explicit. What matters now is executing the right things, in the right order, at pace.

We are looking for a seasoned executive to become the CEO's right hand: our EOS Integrator, who turns vision into execution across the whole company. The CEO sets the vision and leads our most strategic partner and customer relationships.



You turn what the market, our partners and our customers need into one clear set of company priorities, and you make sure those priorities are owned, integrated and delivered.

The role spans both sides of the company. On the outside, you integrate our customers, partners and growth. On the inside, you integrate technology, product and operations. You are the one place where both sides meet, so what the market needs and what the company delivers stay in step.

This seat is for someone who has run a company or a major function before, and wants to apply that experience where it moves the needle most: next to the founder, at the moment a new category is being defined.

What You Will Lead

Company priorities

- Partner with the CEO to set and hold our quarterly Rocks, informed by what the market, our partners and our customers are telling us
- Keep our V/TO current with the CEO: what matters most now, what comes next, and what waits

Alignment and decision-making

- Act as the CEO's thought partner and, when needed, her counterweight
- Bring clarity to trade-offs, resolve cross-functional tension early, and keep the leadership team aligned on one plan
- Prepare the CEO for key partner meetings, negotiations and decisions with clear options, trade-offs and a recommendation

Outside the company: customers, partners and growth

- Lead the operating side of our customer and partner relationships, alongside the CEO, who leads the most strategic ones
- Make sure commitments to customers and partners are realistic, tracked and kept
- Turn what customers and partners tell us into clear input for comp

📌 Chief of Staff to the CEO (Toronto)
🏢 NexScale
📍 Toronto