CA$90,000.00–CA$105,000.00 yearly

Digital Marketing Lead Turning Point Brands Canada Location: Laval, Quebec (hybrid). Open to remote work from Ontario for exceptional candidates. Reports to: Director, E-Commerce & Digital Market

Permanent, Full-time

- Manage and engage the company’s digital platforms, including Facebook, Instagram, TikTok, Google, and Marketplace.
- Analyze the company’s current social media presence and recommend practical improvements.
- Develop, plan, and coordinate the content calendar to ensure a consistent, relevant, and brand-aligned online presence.
- Create and implement initiatives to increase brand awareness, community engagement, and company visibility.
- Write, create, and publish original content tailored to each platform, including posts, photos, videos, and visual assets.
- Collaborate with internal teams and branch locations to identify content opportunities and showcase the company’s products, teams, and initiatives.
- Respond to comments, private messages, and inquiries received through various platforms.
- Manage customer inquiries through to resolution while maintaining a positive brand experience.
- Report customer feedback, needs, trends, and interests to management.
- Monitor digital trends and explore new opportunities, including YouTube, video content, and artificial intelligence tools.
- Track and analyze platform and campaign performance metrics and recommend optimization strategies.
- Travel to various branch locations, when required, to create authentic, on-site content.




- Perform any other related duties as required.

Advantages

- Significant autonomy and creative freedom to propose and implement your ideas.
- Strategic role with a direct impact on brand growth and development.
- Hybrid position offering flexibility and independence in organizing your work.
- Company-provided cellphone, laptop, and necessary equipment.
- Mileage reimbursement for required travel.
- Dynamic work setting within a growing Quebec-based company.
- Opportunity to directly contribute to the evolution of the company’s digital presence.
- Competitive employee discounts.

Job requirements

- Minimum of 3 years of relevant experience in social media management, content creation, or digital marketing.
- Demonstrated experience independently managing social media accounts for a company or brand.
- Strong proficiency with Facebook, Instagram, and TikTok.
- Experience in content creation, including copywriting, photography, videography, and visual design.
- Ability to develop content strategies, analyze results, and provide actionable recommendations.
- Excellent written communication skills, creativity, autonomy, and initiative.
- Portfolio or concrete examples of campaigns, managed accounts, or created content required.
- Professional bilingualism in French and English required (approximately 50% of communications are conducted in English).
- Valid driver's license and access to a vehicle for required travel.
- Occasional availability during evenings and weekends for activities, events, or content creation needs.

📌 Recruitment Manager (Laval)
🏢 Nordia
📍 Laval