Shape automotive software marketing through positioning, launches, and customer insight for AutoTrader.ca, AutoSync, Dealertrack Canada, and CMS products. Work independently with cross-functional teams.

As Product Marketing Manager, you will translate product strategy into clear messaging and measurable marketing activity. Reporting to the Senior Product Marketing Manager, you will manage day-to-day marketing for an assigned portfolio. You will partner with Product, Sales, Performance Marketing, and Creative teams to clarify value for dealers and strengthen internal storytelling.

Key Responsibilities:

- Develop product positioning, value propositions, and customer-focused messaging
- Build and execute coordinated product and feature launch plans
- Plan campaigns supporting acquisition, adoption, and retention
- Create sales decks,



one-pagers, explanations, and training content
- Track measures and recommend messaging or campaign improvements

Requirements:

- At least four years of product marketing experience
- Experience in B2B SaaS, technology, or automotive software
- Positioning, launches, go-to-market, and sales enablement experience
- Solid writing, storytelling, analytical, and stakeholder management skills
- Excellent English; French strongly preferred; AI tools comfort

Bring automotive software marketing, launch planning, and customer-value storytelling skills to AutoTrader.ca’s Canadian product portfolio.

📌 Automotive Software Product Marketing Manager (Toronto)
🏢 Autotradercanada
📍 Toronto