Marketing Specialist

Headway Construction Ltd. | Halifax, Nova Scotia

Position Details

- Job Type: Full-time, permanent
- Location: In-person at Headway Construction’s Halifax office
- Schedule: Monday–Friday, 8:00 AM–5:00 PM
- Compensation: Competitive salary based on experience
- Reports To: Operations Manager and Senior Management

About Headway Construction

Headway Construction Ltd. is a Halifax-based construction and renovation company specializing in residential renovations, accessibility improvements, and general construction services. We are focused on delivering quality workmanship, maintaining strong client relationships, and growing our presence in the Nova Scotia market.

We are seeking a motivated, analytical, and creative Marketing Specialist to manage and improve our marketing activities, generate qualified leads, strengthen our online presence, and support the company’s continued growth.

This is an in-person position for a professional who can take ownership of marketing initiatives, manage advertising campaigns, analyze results, and implement practical improvements.

Key Responsibilities1. Marketing Strategy and Planning

- Develop and implement marketing strategies aligned with company growth objectives.
- Identify target audiences, market opportunities, and effective lead-generation channels.
- Establish marketing priorities, timelines, budgets, and measurable objectives.
- Recommend and implement improvements to existing marketing processes and campaigns.

2. Google Ads and Paid Advertising

- Create, manage, monitor, and optimize Google Ads campaigns.
- Conduct keyword research and develop targeted advertising strategies for residential renovations and related services.
- Monitor advertising budgets, cost per lead, conversion rates, and campaign performance.
- Implement conversion tracking and evaluate campaign effectiveness.
- Identify underperforming campaigns and make data-driven adjustments.
- Provide recommendations to improve lead quality and return on advertising spend.
- Manage other paid advertising platforms when appropriate.

Hands-on Google Ads campaign management experience is a key requirement for this position.

3. Buildertrend Integration and Marketing Metrics

- Use Buildertrend to support marketing reporting, lead tracking, and performance analysis.
- Improve the accuracy and consistency of lead-source attribution.
- Track leads from initial inquiry through estimates and projects where the available data permits.
- Work with management to establish useful marketing dashboards and reporting procedures.
- Identify opportunities to improve the use of Buildertrend for marketing and business performance measurement.
- Use available data to assess which marketing activities generate the strongest results.

4. Digital Marketing and Online Presence

- Maintain and improve the company website and online presence.
- Support search engine optimization (SEO), local search visibility, and relevant website content.
- Manage and optimize the company’s Google Business Profile.
- Monitor website traffic, user engagement, and conversion performance.
- Identify opportunities to improve website content, usability, and lead-generation effectiveness.

5. Social Media and Content Creation

- Develop and maintain a consistent social media content calendar.
- Create engaging content showcasing completed projects, renovations, company updates, and services.
- Coordinate project photography, before-and-after content, and other marketing materials.




- Write and edit website copy, advertisements, social media posts, and promotional content.
- Maintain consistent brand messaging across all marketing channels.

6. Email Marketing and Customer Engagement

- Develop email campaigns and customer communications where appropriate.
- Support customer retention, referral generation, and follow-up marketing.
- Ensure marketing communications comply with applicable Canadian anti-spam and privacy requirements.
- Help maintain consistent communication with prospective and existing clients.

7. Brand Development and Marketing Materials

- Maintain consistent branding across digital and printed materials.
- Coordinate the creation of advertisements, brochures, signage, promotional materials, and other company assets.
- Identify opportunities to strengthen Headway’s reputation and visibility in the local market.
- Ensure marketing materials accurately represent the company’s services and capabilities.

8. Partnerships and Lead Generation

- Identify opportunities to develop relationships with referral partners, industry organizations, and complementary businesses.
- Support local marketing initiatives and community engagement.
- Develop practical strategies to generate qualified inquiries and increase brand awareness.
- Evaluate the effectiveness of partnerships and referral sources.

9. Reporting, Budget Management, and Continuous Improvement

- Prepare regular marketing performance reports for management.
- Monitor campaign spending and marketing budgets.
- Track key performance indicators and communicate results clearly.
- Recommend changes based on measurable results, market conditions, and business priorities.
- Take initiative in identifying and implementing improvements without waiting for detailed direction on every task.

Required Qualifications

- Demonstrated experience managing Google Ads campaigns.
- Understanding of digital advertising, keyword research, and conversion tracking.
- Experience with social media management and digital content creation.
- Strong written communication, editing, and copywriting skills.
- Ability to interpret marketing data and produce explicit performance reports.
- Strong organizational and project management skills.
- Proficiency with spreadsheets and common digital marketing tools.
- Ability to work independently, prioritize competing tasks, and meet deadlines.
- A practical, results-oriented approach to marketing and lead generation.
- Ability to work in person at our Halifax office during the scheduled workweek.

Preferred Qualifications

- Experience in construction, renovation, home improvement, or another local service industry.
- Experience with Buildertrend or a comparable CRM, project management, or construction management platform.
- Familiarity with Google Analytics 4 (GA4), Google Tag Manager, UTM tracking, or marketing dashboards.
- Experience with local SEO and Google Business Profile optimization.
- Familiarity with Meta Ads or other paid advertising platforms.
- Experience managing websites, content management systems, or email marketing platforms.




- Experience monitoring marketing budgets and evaluating return on investment.
- Experience developing referral partnerships and local business relationships.
- Relevant education or professional training in marketing, communications, business, or digital advertising.

Buildertrend experience is an asset. Candidates must, however, be comfortable learning new software and using data to improve marketing performance.

Performance Expectations and Key Performance Indicators

Performance will be evaluated against agreed-upon objectives, business priorities, and available data. Relevant indicators may include:

- Number and quality of qualified leads generated.
- Cost per qualified lead and advertising efficiency.
- Google Ads campaign performance and conversion rates.
- Accuracy of lead-source tracking in Buildertrend.
- Number of estimates and projects associated with marketing channels, where trackable.
- Website traffic and conversion performance.
- Social media engagement and content consistency.
- Email campaign performance, where applicable.
- Marketing budget adherence.
- Timeliness and quality of reporting.
- Successful implementation of approved marketing improvements.

Targets will be established with management based on the company’s budget, baseline performance, and growth objectives.

Working Style and Expectations

We are looking for someone who takes ownership of their work, communicates effectively, and focuses on measurable business results.

The successful candidate will be expected to:

- Work collaboratively with management and relevant team members.
- Take initiative and propose practical, cost-effective marketing improvements.
- Balance creativity with data-driven decision-making.
- Maintain organized records, campaign documentation, and reporting.
- Protect company information, customer information, and account access.
- Ensure marketing materials accurately reflect Headway Construction’s services.
- Follow applicable advertising, privacy, and communication requirements.
- Attend work in person at the Halifax office.

What We Offer

- An opportunity to take ownership of marketing initiatives within a growing construction company.
- Direct collaboration with company leadership.
- The opportunity to influence marketing strategy and lead-generation performance.
- A practical environment where new ideas and measurable improvements are encouraged.
- Competitive compensation based on experience.

How to Apply

Please submit your resume and a brief description of your relevant marketing experience.

Applicants should highlight their experience with:

- Google Ads campaign management and optimization.
- Digital marketing analytics and conversion tracking.
- Lead generation and performance reporting.
- Buildertrend or comparable CRM and project management systems, if applicable.
- Marketing initiatives that produced measurable results.

Candidates may be asked to provide examples of previous campaigns, marketing materials, or performance results. A practical exercise may form part of the selection process.

Headway Construction Ltd. is seeking a hands-on Marketing Specialist who can manage advertising, measure performance, generate qualified leads, and continuously improve our marketing efforts.

Pay: From $42,500.00 per year

Benefits:

- Casual dress
- Company events
- Disability insurance
- Life insurance
- On-site parking

Application question(s):

- Do you currently live in Halifax? This is an** IN-PERSON ONLY * position

Work Location: In person

📌 Marketing Executive (Halifax)
🏢 Headway Construction
📍 Halifax