E-commerce Specialist DTC (Shopify)

We are hiring! About us https://www.tp-link.com/ca

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering cutting-edge products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

Established over 15 years ago, TP-Link Canada Inc. operates as the Canadian subsidiary, embodying values of professionalism, innovation, excellence, and simplicity. At TP-Link Canada, we cultivate a dynamic and forward-thinking work environment where every team member is valued, supported, and encouraged to thrive.

Join us in driving the future of connectivity — we’re passionate about what we do!

We are hiring for an existing vacancy and are looking for a results-driven and analytical E-commerce Specialist DTC (Shopify) to join our team.

Job Summary

We are seeking a hands-on E-commerce Specialist to support the growth of TP-Link Canada’s Direct-to-Consumer (DTC) business through our Shopify-powered online stores. This role combines day-to-day store management with content, merchandising, and conversion rate optimization (CRO) to improve the shopping experience and drive online sales. Working closely with Marketing, Category Management, Supply Chain, and Customer Experience, you will turn performance insights into practical improvements and deliver accurate, timely storefront and promotional updates.

Thank you in advance for your interest in TP-Link. We look forward to reviewing your resume!

Location: On-site | 88 Fulton Way, Richmond Hill, ON
Type: Full-Time | Salary + Benefits + Paid Time Off

Salary Range: CAD$60,000.00-CAD$90,000.00 (Salary is based upon candidate experience and qualifications, as well as market and business considerations).

Key Responsibilities

Shopify Store Management

· Manage day-to-day Shopify operations, including product listings, collections, pricing, discounts, bundles, and storefront updates.

· Maintain accurate product information, promotional details, and availability, ensuring a consistent experience across key shopping pages.

· Test website and promotional updates across desktop and mobile, and coordinate with internal teams or technical partners to resolve issues affecting the purchase journey.

Content and Merchandising Optimization

· Improve homepage,



landing page, collection, and product detail page content to communicate product perks clearly and support purchase decisions.

· Optimize navigation, product discovery, and on-site merchandising, including product comparisons, recommendations, and cross-sell opportunities where relevant.

· Work with Marketing and Category Management to translate product positioning and campaign objectives into effective storefront content and shopping experiences.

Conversion and Performance Improvement

· Use Shopify Analytics, GA4, and available customer insights to identify conversion barriers and prioritize improvements to the shopping funnel.

· Implement and evaluate changes to content, page layouts, product presentation, and purchase flows, using A/B testing where appropriate.

· Monitor sales, conversion rate, average order value, and key funnel metrics; translate findings into clear recommendations and follow through on agreed actions.

Promotions and Sales Growth

· Support sales planning and execute product launches, seasonal promotions, and on-site campaigns in line with commercial priorities.

· Build and update campaign landing pages and promotional placements, ensuring alignment with marketing messages, offer terms, and inventory availability.

· Review promotional results, competitor activity, and pricing trends to recommend improvements to offers, merchandising, and sales performance.

Cross-Functional Collaboration and Reporting

· Collaborate with Marketing on acquisition and retention initiatives, including paid media, SEO, and email, with a focus on landing page relevance and on-site conversion.

· Coordinate with Category Management and Supply Chain on launch readiness, product availability, and sales planning; work with Customer Experience to address recurring customer questions and purchase barriers.

· Prepare regular performance updates covering results, key issues, and recommended actions, and manage implementation priorities across stakeholders.

Qualifications

· Bachelor’s degree in Business, Marketing, E-Commerce, or a related field, or equivalent practical experience.





· At least 3 years of hands-on e-commerce experience, including Shopify store administration and storefront optimization.

· Practical experience with product catalog management, on-site merchandising, promotional execution, and website content improvements.

· Strong understanding of CRO, the e-commerce purchase funnel, and metrics such as conversion rate, average order value, and revenue per session.

· Experience using Shopify Analytics, GA4, and Excel to analyze performance and recommend actions. Familiarity with testing or customer behavior tools is an asset.

· Working knowledge of paid media, SEO, and email marketing, and how these channels connect with the on-site customer journey.

· Strong analytical judgment, attention to detail, and the ability to manage multiple priorities from planning through execution and measurement.

· Strong written and verbal English communication skills and the ability to collaborate across teams.

· Experience in consumer electronics, networking, or smart home products is an asset. Mandarin language skills are an asset.

Key Performance Indicators

· DTC sales performance and contribution to profitable growth.

· Website conversion rate, average order value, and purchase funnel performance.

· Effectiveness of promotions, merchandising, and implemented optimization initiatives.

· Accuracy and timely execution of storefront updates and campaigns.

Please forward your resume to [email protected]

In Accordance with the Accessibility for Ontarians with Disabilities Act (AODA), TP-Link Canada strives to ensure that all recruiting processes are non-discriminatory. If you require accommodation, please advise HR in advance of attending the interview.

All personal data being collected will be treated in strict confidence and used for recruitment purposes only.

TP-Link Canada is not using artificial intelligence to screen, assess, and/or select applicants.

Only candidates selected for an interview will be contacted. All other applicants are thanked for their interest.

Job Types: Full-time, Permanent

Pay: $60,000.00-$90,000.00 per year

Benefits:

- Casual dress
- Company events
- Dental care
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Vision care

Ability to commute/relocate:

- Richmond Hill, ON L4B 1J5: reliably commute or plan to relocate before starting work (preferred)

Experience:

- in DTC ecommerce (Shopify): 3 years (preferred)

Language:

- Mandarin (preferred)

Work Location: In person

📌 eCommerce Specialist, DTC (Shopify) (Richmond Hill)
🏢 TP-Link Canada
📍 Richmond Hill