Description McQuarrie is a full-service, results-driven BC law firm, centrally located in the Greater Vancouver area and well situated to meet the needs of a diverse range of businesses, individuals, and institutional clients. At McQuarrie, we believe trust is the foundation of every good client relationship. We are conveniently located in the Central City Tower, accessible by SkyTrain in downtown Surrey, one of the fastest-growing business communities. For more information on us, visit our website www.mcquarrie.com. We value a firm culture that fosters collegiality and respect for everyone on the team while rewarding individual initiative, responsibility, and creativity.

McQuarrie Hunter LLP

www.mcquarrie.com

Published

October 30, 2026

Location

13450 102 Avenue, Surrey, Canada

Category

Marketing & Business Development

Job Type

Full-time

Minimum

70000

Maximum

90000

Marketing and Business Development Specialist We are seeking a dynamic Marketing and Business Development Specialist to lead the planning and execution of our firm-wide marketing strategy across digital and print channels, as well as through strategic partnerships. In this role, you will be developing and implementing practice-specific marketing strategies, supporting firm-wide initiatives, preparing marketing collateral, leading the firm’s day-to-day digital marketing efforts, and overseeing vendor relations. This role reports to the Director of Operations.

If you’re a results-driven professional eager to combine business development and marketing expertise to shape strategy and drive growth, this is the perfect next step.

Responsibilities

Social Media & Content Management:



Develop and manage content calendars across LinkedIn, Instagram, and Facebook; create graphics, and written content; coordinate approvals; publish regular posts; and identify emerging trends and content opportunities

Website & Digital Marketing: Maintain website content, lawyer profiles, job postings, and blogs; draft announcements and calls to action; coordinate lawyer contributions; and support digital marketing initiatives

Graphic Design & Branding: Create professional digital and print marketing materials, advertisements, internal communications, and branded materials using Adobe Creative Suite, ensuring consistency with firm branding

Human Resources & Internal Communications: Support recruitment marketing, employee photography, firm initiatives, internal communications, and the development of branded gifts and merchandise

Marketing Analytics & Reporting: Compile monthly and annual marketing reports using website advertising, referral, and social media analytics to track engagement, campaign performance, and lead conversions

Photography & Image Management: Coordinate and conduct new-hire and staff photography sessions, manage scheduling and equipment, edit images using Adobe Photoshop and Lightroom, and prepare for digital use

Awards, Directories & Industry Recognition: Track deadlines, coordinate submissions to legal directories and award programs,



edit submission materials, and develop supporting content

Events & Sponsorships: Research and evaluate sponsorship opportunities, coordinate event logistics and payments, prepare marketing materials, and support event photography and social media content

Internal Marketing & Administrative Support: Coordinate practice group marketing meetings, support practice-area marketing strategies, manage incoming inquiries, direct communications to appropriate teams, and assist with additional HR, operations, and administrative needs as required

About You

Strong organizational and project management skills are a must

Highly effective communication abilities, both verbal and written

Ability to measure KPIs and report on the performance of marketing campaigns

Solid understanding of website and marketing analytics tools (e.g., Google Analytics, SEMrush, etc.)

Ability to edit and write crisp and clean copy for blogs, social media, and press releases

Keen eye for design and a highly creative approach to marketing

Ability to meet deadlines and thrive in a rapid-paced environment

Excellent understanding of digital marketing, including SEO, AEO, PPC (Google Ads, Facebook Ads, and LinkedIn Ads), and content marketing principles

Experience working with external vendors and marketing agencies

Experience with project management

Proficient with Illustrator, Photoshop, and Canva, with a working knowledge of Adobe Creative Suite

Knowledge of WordPress

High proficiency with Microsoft Office suite (Word, Excel, PowerPoint, etc.)

Previous experience in a law firm environment is a strong asset

📌 Marketing & Business Development Specialist (Winnipeg)
🏢 BC Legal Management Association
📍 Winnipeg