Own paid search strategy and financial performance in Montreal, using Google Ads expertise to scale traffic while protecting margin.

As Head of Paid Search, you will direct portfolio-wide acquisition through Google Ads, with Microsoft Ads and emerging high-intent platforms supporting growth. This senior leadership role requires commercial judgment, financial ownership, and hands-on command of search operations. You will guide account structure, bidding, keywords, audiences, and performance improvement priorities.

Key Responsibilities:

- Define paid search strategy across the portfolio
- Own revenue, spend, net revenue, and ROAS
- Scale volume while protecting margin
- Prioritize vertical, GEO, keyword, bid, and funnel improvements
- Report insights and recommendations to senior leadership

Requirements:

- 5+ years in paid search or performance marketing
- 3+ years leading a team or channel
- Large-scale Google Ads budget ownership
- Expertise in Search, Performance Max, Smart Bidding, and scripts
- Solid commercial and financial acumen

Lead portfolio paid search performance through Google Ads expertise, commercial discipline, and measurable revenue and profitability results.

📌 Head of Paid Search Strategy (Montreal)
🏢 Valnet Tech Sites
📍 Montreal