Sales & Marketing Manager

Edmonton, Alberta

Work Location :West Edmonton Mall

Position Typ e: Part Time

Hours : Approx. 20-28 hours per week

About The Museum of Illusions

Museum of Illusions is the world's largest and fastest-growing museum chain, with over 50 locations across 26 countries and ambitious plans for further expansion. Since its launch in 2015, our original concept has quickly become a globally recognized brand and a leading attraction in every city where we have become present.

Sales/Marketing Manager Role Overview

You will play an essential role during an exciting time as we focus on maximizing revenue through strategic inbound and outbound sales initiatives. Your charisma and diverse experience will enable you to build robust relationships with corporate entities, educational institutions, and various organizations to facilitate group visits and special event bookings. The primary focus of this role is to champion our educational programs to schools, tailor event packages to elevate visitor experiences, and lead community engagement by fostering partnerships and actively participating in local events. In essence, this role is not just about driving sales, it’s about embodying and promoting the museum's innovative spirit and educational value within the community, making it a vital cultural hub.

Primary Job Duties & Responsibilities

- Actively identify and reach out to potential clients, such as corporate groups, educational institutions, and other organizations, for group visits or event bookings.
- Prepare and deliver presentations or sales pitches, showcasing the museum’s offerings and customizing proposals to meet the needs of prospective clients.
- Engage with local schools and educational institutions to promote educational visits and workshops,



emphasizing the museum's educational value.
- Act as the primary point of contact for clients organizing private events, group visits, or parties at the museum. This includes handling inquiries, providing detailed information about available packages, and customizing offerings to meet client needs.
- Manage the booking process for these events, ensuring that all details are accurately recorded and communicated to relevant museum staff.
- Offer customizable options for private events to enhance the visitor experience, including special tours, exclusive access to certain exhibits, or tailored educational sessions. Upsell additional services, like catering or special merchandise.
- Coordinate logistics, such as setting up spaces, arranging for necessary equipment, and ensuring that operations staff are briefed about the event specifics.
- Establish and maintain relationships with key decision-makers in organizations for recurring business opportunities.
- Conduct follow-up with clients’ post-events to gather feedback and encourage future bookings.

Community Engagement

- Regularly attend local community events, business meetings, and networking events to promote the Museum of Illusions.
- Form partnerships and affiliate relationships with local businesses, such as hotels, restaurants, and event planners. This includes negotiating mutually beneficial agreements, such as package deals or cross-promotional opportunities.




- Ensure the museum has a strong presence in local community events, festivals, and fairs, either through booths, sponsorships, or collaborative events.
- Act as a brand ambassador for the Museum of Illusions in all interactions, effectively communicating the museum’s values and unique offerings.
- Work closely with the marketing team to ensure alignment in outreach strategies and the distribution of promotional materials.
- Regularly collect and report community feedback to museum management, aiding in the development of strategies that resonate with local interests and needs.
- Identify and establish strategic alliances with local businesses and cultural institutions, creating a network that supports mutual growth.
- Develop and manage affiliate programs with local businesses, offering incentives for referrals and joint promotions.

Qualifications

- Bachelor’s Degree or diploma in Business or similar degree.
- Minimum of 2 years of experience in sales.
- Excellent verbal and written communication skills for crafting effective marketing messages and interacting with the audience.
- Strong attention to detail in content creation, campaign execution, and administrative tasks.
- Ability to manage time effectively, prioritizing tasks to meet deadlines.
- Ability to work effectively in a team and collaborate with other departments.
- Proficient with Microsoft Office Suite or related software.
- Customer service experience.
- Passion for the arts.
- Tech savviness is a bonus.
- Advanced interpersonal skills.
- Strategic thinking, analytical, and problem-solving skills.
- Proactive, organized, accountable, trustworthy, and observant.
- Self-starter personality.
- Ability to speak and present profess

📌 Sales & Marketing Manager (Edmonton)
🏢 Museum of Illusions
📍 Edmonton