Shape paid media roadmaps and budget decisions for Blacksmith Agency clients from Canada, South Africa, or the USA. Use GA4, Tag Manager, and platform pixels.
This Digital Advertising Manager position owns the strategic direction of paid media for B2B and growing-brand accounts. Blacksmith Agency operates as an AI-first digital agency, with SEO handled separately by its own strategist. You will connect targeting, attribution, creative testing, and performance storytelling into clear client decisions.
Key Responsibilities:
- Own the 90-day and quarterly roadmap for each client
- Make budget allocation and bidding decisions
- Develop targeting and creative testing plans
- Strengthen conversion tracking and trustworthy attribution
- Explain performance numbers and guide account growth
Requirements:
- Three or more years managing Google Ads and Meta directly
- Hands-on experience building and optimizing campaigns
- Results involving ROAS, CPA, or pipeline performance
- Experience serving multiple clients in an agency
- Transparent spoken English for live US client conversations
Use strategic paid media planning, reliable attribution, and performance analysis to guide Blacksmith Agency client accounts.