Shape Everist’s beauty growth through creator-led storytelling, social commerce, and performance marketing across DTC, retail, and emerging channels.

As a senior marketing leader, you will connect emotional brand building with data-informed decisions. Reporting to the Co-Founder and Chief Brand Officer, you will guide campaigns, channel initiatives, and marketing operations. Your focus includes influencer programs, paid media, and consumer connection.

Key Responsibilities:

- Lead creator-led content and TikTok-first growth initiatives
- Evolve influencer and ambassador programs with performance focus
- Drive organic social strategy supporting brand affinity
- Ensure cohesive storytelling across DTC and retail touchpoints
- Identify experiments and scale effective channel strategies

Requirements:

- Six to eight years of progressive marketing experience
- DTC or eCommerce brand and performance marketing experience
- Meaningful-budget Meta and TikTok campaign oversight
- Excellent storytelling and creative partner direction experience
- Analytical approach to budgets and data-informed decisions

Use storytelling, influencer expertise, and performance insight to build Everist’s beauty brand and support measurable growth.

📌 Beauty Brand Growth Marketing Director (Toronto)
🏢 Everist
📍 Toronto