Shape commercialization strategies at National Bank by combining market analysis, distinctive positioning, and integrated launch planning across digital channels.

This Senior Expert role sits within the Digital and Marketing sector and connects Product, CRM, client strategy, marketing, NBA, and business lines. You will translate client behaviours, market trends, competitive analyses, and business objectives into actionable strategies. The work supports growth, acquisition, loyalty, and engagement opportunities.

Key Responsibilities:

- Establish business objectives for priority marketing initiatives
- Set target clients and success indicators for launches
- Advance distinctive value propositions and offer positioning
- Oversee consistent integrated plans across paths and channels




- Contribute to evolving marketing practices and methods

Requirements:

- Bachelor’s degree in business administration, marketing, economics, or related field
- Fifteen years of relevant experience required
- Demonstrated growth, acquisition, or client engagement results
- Expertise developing value propositions and marketing strategies
- Financial services experience considered an asset

Use commercialization, positioning, market analysis, and launch expertise to connect National Bank strategies with client and business needs.

📌 Senior Commercialization Strategy Expert (Montreal)
🏢 National Bank of Canada
📍 Montreal