Lead media strategy with analytical thinking, audience data, and measurement expertise as an Associate Director supporting Omd clients in hybrid Toronto.

This Strategic Planning Associate Director role links consumer behavior with business goals through research, analytics, and media fluency. You will assess audience solutions, activate data, and move discussions beyond delivery metrics toward effectiveness. Robust communication, judgment, and project management support the work.

Key Responsibilities:

- Define and optimize target audiences using research and data
- Identify connection opportunities based on audience emotions and behaviors
- Challenge media specialists and identify strategic gaps
- Assess issues, recommend options, and move work forward




- Ensure deliverables are accurate, client-ready, and complete

Requirements:

- Bachelor’s degree; MBA or related degree preferable
- Strategy, consulting, digital, database, or communication background
- Quantitative and qualitative research experience
- Understanding of first, second, and third-party data solutions
- Familiarity with digital marketing technologies, adtech, and martech

Apply analytical judgment, audience data knowledge, and measurement expertise to Omd’s client-focused media strategy practice.

📌 Media Strategy And Analytics Director (Toronto)
🏢 IPG Health
📍 Toronto