When you walk into a Lammle’s store, you’re welcomed with genuine Western hospitality that makes you feel like part of the family. You live and breathe the Western lifestyle and genuinely enjoy it. The *Area Manager
* is critical in delivering an exceptional Lammle’s Experience to our customers. As an Area Manager, you are responsible for leading multiple store locations, driving profitable sales growth, developing high-performing leaders, and ensuring operational excellence through the execution of Lammle's Sales and Service Leader Program. Most importantly, the Area Manager is a champion of Lammle’s values, delivering the authentic hospitality, expertise, and sense of community that define the Lammle’s Experience. This role is a great opportunity for a high-volume Store Manager looking to elevate in their next role. We welcome all applicants; only that shortlisted will be contacted. Taking the Reins as a Lammle’s Area Manager: Customer First
- Champion a customer-first culture throughout all locations.
- Ensure every customer interaction reflects Lammle's values and service standards.
- Coach Store Managers to lead teams that create exceptional customer experiences.
- Review customer feedback, surveys, complaints, and service metrics to identify opportunities for improvement.
- Support stores in resolving customer concerns promptly and professionally.
- Drive sales growth through outstanding service, relationship building, and customer engagement.
- Promote community involvement and local partnerships that strengthen customer relationships and brand awareness.
- Ensure stores consistently meet or exceed customer service expectations. Operational Excellence
- Drive operational consistency and execution across all locations.
- Ensure compliance with company policies, procedures, and standards.
- Monitor and analyze key performance indicators to drive profitability.
- Conduct regular store visits and operational audits.
- Ensure inventory accuracy and shrink control processes are maintained.
- Coach Store Managers on financial accountability and business management.
- Support implementation of company initiatives and strategic objectives.




- Ensure stores maintain safe, clean, and professional environments.
- Communicate expectations clearly and hold leaders accountable for results.
- Hold Store Managers accountable for achieving sales, payroll, inventory, and profitability targets.
- Develop and execute action plans to improve underperforming locations.
- Review district performance regularly and leverage data to drive business decisions.
- Partner with the Director of Operations and People to identify opportunities for improvement and growth. Merchandise Mindset
- Ensure visual merchandising standards are consistently executed.
- Coach Store Managers and teams on effective merchandise presentation.
- Promote robust product knowledge across all departments.
- Ensure seasonal programs, promotions, and marketing initiatives are executed successfully.
- Analyze product performance and identify opportunities to improve sales.
- Support inventory strategies that maximize product availability and sales opportunities.
- Ensure displays reflect Lammle's brand standards and customer expectations.
- Utilize product and category performance reporting to identify opportunities and drive sales growth.
- Partner with Store Managers to maximize inventory productivity and seasonal selling opportunities.
- Encourage teams to understand merchandise trends and customer buying behaviors.
- Promote selling behaviors that connect customers with the right products and solutions. People Focused
- Lead by example and foster a culture built on respect, accountability, communication, and teamwork.
- Recruit, develop, and retain top talent throughout the area.
- Build leadership capability through coaching, mentoring, and succession planning.




- Conduct regular Store Manager development meetings and performance reviews.
- Identify and develop future leaders by creating individual development initiatives and succession planning
- Partner with Human Resources on employee relations, performance management, and workforce planning.
- Ensure all training programs are completed and effectively implemented.
- Maintain open, honest, and constructive communication that aligns with Lammle’s overall values.
- Recognize and celebrate achievements while addressing performance gaps through coaching and accountability.
- Fill leadership vacancies promptly while maintaining strong talent pipelines.

Skills:

- A strong leader who can engage, inspire, empower and motivate high performers and a successful team.
- Excellent interpersonal skills, outgoing and able to communicate with both internal and external customers.
- Able to balance motivational leadership while holding team accountable.
- Sales and customer service oriented, ability to identify opportunities and problem solve independently
- Critical thinking skills, proactive and innovative
- Self-motivated, having an ownership mentality and a can-do approach.

Qualifications:

- 3-5 years of multi-unit management experience is required; however, individuals with 5+ years in a high-volume Store Management role will be considered.
- Passion for Western lifestyle, Western fashion, footwear, tack, and agricultural communities is considered an asset.
- Flexibility including evenings, and weekends
- Must have a reliable vehicle
- Must be able to travel locally within designated area, with some overnight travel required up to 75% of employment. Why you should Saddle Up with Lammle’s:
- Competitive compensation package
- Health and Wellness Benefits
- Earned Vacation
- Company paid holidays
- Generous Employee Discount
- Growth opportunities Working Conditions
- Ability to stand and walk for extended periods during shifts of up to 8 hours
- Ability to lift, carry, and move merchandise weighing up to 50 pounds
- Comfortable working in a fast-paced retail environment

📌 Area Manager (Calgary)
🏢 Lammle's Western Wear & Tack
📍 Calgary