Lead brand awareness and customer engagement for Shake Shack Canada through storytelling, campaigns, and digital marketing across multiple channels.
As Marketing Manager, you will develop and execute strategies supporting sales growth and Canadian consumer connections. The work spans digital, social media, print, events, and traditional channels. You will collaborate with global marketing teams, local partners, and stakeholders to maintain cohesive brand messaging.
Key Responsibilities:
- Develop comprehensive marketing strategies for awareness, engagement, and sales growth
- Plan and oversee digital, social, print, and event campaigns
- Create and curate content for the Shake Shack brand experience
- Build an annual editorial calendar reviewed quarterly
- Conduct research on trends, customer needs, and competitors
Requirements:
- Bachelor’s degree in Marketing, Business, or related field
- Five-plus years of marketing experience, preferably food and beverage
- Solid understanding of Canadian markets and consumer behavior
- Experience developing and executing successful marketing campaigns
- Proficiency with Canva, Adobe, Sprout Social, and Klaviyo
Bring brand storytelling, campaign leadership, and Canadian market insight to Shake Shack Canada’s marketing team and initiatives.