Drive bilingual direct-to-consumer campaigns for CoverMe and Affinity, using customer insights and performance data across Canadian markets. This hybrid role supports Québec-focused marketing initiatives.

As a Marketing Specialist, you will support acquisition, conversion, onboarding, and retention programs for CoverMe Insurance. You will coordinate paid and owned campaigns, adapt French content, and contribute Québec market expertise. Your work will connect campaign planning, execution, measurement, and optimization with internal teams, agencies, and business partners.

Key Responsibilities:

- Support integrated acquisition, conversion, onboarding, and retention campaigns
- Coordinate briefs, assets, timelines, approvals, and deliverables
- Analyze performance and prepare transparent stakeholder updates




- Apply insights to improve campaign effectiveness and customer experience
- Support French adaptation and compliant marketing materials

Requirements:

- Three or more years of direct-to-consumer marketing experience
- Bachelor's degree in Marketing, Business, or related field
- Experience with paid and owned marketing channels
- English and French bilingual communication skills
- Knowledge of Québec localization, Bill 101, and Bill 96

Bring bilingual campaign coordination, Québec market expertise, and performance reporting skills to CoverMe and Affinity marketing programs.

📌 Bilingual Direct-to-Consumer Marketing Specialist (Montreal)
🏢 Manulife/John Hancock
📍 Montreal