End Date

Tuesday 10 November 2026

Salary Range

£61,344 - £68,160

Flexible Working Options

- Hybrid Working
- Job Share

Job Description Summary

This is a high-profile opportunity to shape how Lloyds shows up with brokers at one of the most important moments for our Homes business. As Halifax Intermediaries transitions to Lloyds Intermediaries, you'll lead the marketing strategy that builds broker confidence, advocacy and commercial momentum across the intermediary channel.

Accountable for the development of integrated intermediary marketing plans, this person will play a key role in strengthening our position with brokers, building consideration and advocacy, and supporting the transition from Halifax Intermediaries to Lloyds Intermediaries. They will bring together audience insight, channel strategy, creative thinking and stakeholder management to ensure our intermediary communications are clear, compelling and commercially effective.

Working as a key connector between Brands, Marketing & Experience, Intermediaries, agency partners, trade media and wider business stakeholders, they will translate complex change, market dynamics and business priorities into simple, engaging and effective broker-facing activity.

The role will also lead a team of three direct reports, setting direction, building capability and creating the conditions for the team to deliver high-quality intermediary marketing activity at pace.

Job Description

Role purpose

This is a high-profile opportunity to shape how Lloyds shows up with brokers at one of the most important moments for our Homes business. As Halifax Intermediaries transitions to Lloyds Intermediaries, you'll lead the marketing strategy that builds broker confidence,



advocacy and commercial momentum across the intermediary channel.

Accountable for the development of integrated intermediary marketing plans, this person will play key role in strengthening our position with brokers, building consideration and advocacy, and supporting the transition from Halifax Intermediaries to Lloyds Intermediaries. They will bring together audience insight, channel strategy, creative thinking and stakeholder management to ensure our intermediary communications are clear, compelling and commercially effective.

Working as a key connector between Brands, Marketing & Experience, Intermediaries, agency partners, trade media and wider business stakeholders, they will translate complex change, market dynamics and business priorities into simple, engaging and effective broker-facing activity.

The role will also lead a team of three direct reports, setting direction, building capability and creating the conditions for the team to deliver high-quality intermediary marketing activity at pace.

Key Responsibilities

- Shape the intermediary marketing strategy across brand, proposition, product and broker communications.
- Build clear, compelling broker-facing activity that supports the transition from Halifax Intermediaries to Lloyds Intermediaries.
- Lead integrated campaigns across trade media, LinkedIn, email, website,



events, partnerships and content.
- Partner with Intermediaries, agencies, trade media and internal teams to turn complex priorities into simple, effective communications.
- Define success measures, use performance insight and broker feedback, and continually improve the impact of activity.
- Lead and develop a team of three, creating clarity, pace and high-quality delivery.

Skills and experience required

Essential

- Solid understanding of the UK mortgage intermediary market, broker audiences or B2B financial services distribution.
- Experience developing integrated marketing, communications or content strategies in a regulated environment.
- Ability to turn complex product, regulatory, technology or commercial topics into clear, practical communications.
- Strong stakeholder management skills, with confidence influencing senior colleagues and cross-functional teams.
- Experience working with creative, media, content or communications agencies.
- Commercial judgement, with the ability to connect marketing activity to business priorities, customer outcomes and performance measures.

Desirable

- Knowledge of trade media, publisher partnerships, broker events, LinkedIn, email and intermediary digital channels.
- Understanding of mortgage technology, sourcing systems, digital journeys or broker enablement tools.
- Experience supporting brand transition, proposition launches, regulatory change or major communications programmes.
- People leadership or matrix leadership experience.

Behaviours and attributes

Strategic and forward looking, with the ability to anticipate market, regulatory and audience chang

📌 Intermediaries Lead, Homes (Halifax Regional Municipality)
🏢 Lloyds Banking Group
📍 Halifax Regional Municipality