We are seeking a highly experienced Search Engine Optimization Manager to lead North American SEO & GEO programs while supporting global SEO initiatives across the organization. This role is designed for a strategic, data-driven SEO leader with deep expertise in technical and content SEO, enterprise-level operations, and cross-functional program management. The ideal candidate brings strong industry experience in Retail, eCommerce, or Finance/Insurance, thrives in a fast-paced enterprise environment, and has a proven track record of delivering exceptional organic business results.

Position Responsibilities:

Strategy & Leadership

- Oversee all in-house SEO and GEO programs for North America.
- Support other global SEO initiatives in partnership with international teams.
- Identify, evaluate, and prioritize new SEO/GEO opportunities for business growth.
- Coach and develop the SEO team to meet industry benchmarks and elevate operational excellence.
- Establish prioritization frameworks and work with cross-functional partners (IT, Product, Publishing, Content, Social) to unblock implementation and accelerate delivery.

Execution & Delivery

- Manage day-to-day SEO/GEO operations, including program tracking at an item/deliverable level.
- Ensure all team outputs are outcome-driven, aligned to industry best practices, and ladder up to business goals.
- Maintain delivery and implementation trackers across technical and content pipelines.
- Flag and elevate blocked or delayed implementation items (technical or content).
- Maintain a technical backlog of SEO improvements, new CMS features, and bug fixes.

Analytics, Reporting & Performance





- Own end-to-end reporting for SEO/GEO performance and business impact.
- Analyze data (traffic, rankings, conversions, engagement, logs, crawlability) to identify opportunities.
- Build and deliver executive-level presentations for cross-functional and leadership teams.
- Monitor and report on the impact of all SEO recommendations in partnership with SEO Product.

Content SEO & GEO Operations

- Manage GEO/SEO content strategy and day-to-day operations.
- Work cross-functionally with Marketing, Publishing, and Content SEO teams to support BAU initiatives.
- Maintain content delivery and implementation trackers to ensure quality and timeliness.
- Establish and enforce Content QA processes.
- Support Social Media team with GEO-focused social posts and content strategy.
- Partner with SEO Product and Social teams to deliver comprehensive GEO impact initiatives.

Tools & Technology Ownership

- Maintain and govern SEMRush workspaces, projects, keyword sets, and prompt tracking.
- Hands-on daily use of:
- Google Search Console
- Adobe Analytics or Google Analytics
- SEMRush
- SiteImprove
- Server log analysis tools
- Screaming Frog
- Other enterprise-grade SEO technologies

Required Qualifications:

- Minimum 8+ years of SEO experience in Retail, eCommerce,



or Finance/Insurance at an enterprise level.
- 3-5 years of experience leading teams within a direct report or project management capacity.
- Proven team management experience in a fast-paced environment.
- Demonstrated success in driving exceptional organic performance and business results.
- Solid technical SEO knowledge including crawlability, indexation, site architecture, schema, Core Web Vitals, and log analysis.
- Solid understanding of content SEO, editorial optimization, GEO localization strategies, and content governance.
- Hands-on experience with AEM or other enterprise CMS, as well as strong foundational knowledge of HTML and networking concepts.
- Comfortable with data analysis, forecasting, reporting, and creating C-suite-ready presentations.
- Experienced in Agile methodologies and working with JIRA for sprint planning and issue management.

- Strong analytical and problem-solving skills.
- Excellent communication and storytelling abilities for executive-level audiences.
- Ability to influence and collaborate effectively with cross-functional partners.
- Highly organized with strong attention to detail and comfort managing multiple parallel workstreams.
- Outcome-driven mindset focused on measurable impact and continuous improvement.
- Ability to thrive in a highly complex, matrixed global organization.

When you join our team:

- We'll empower you to learn and grow the career you want.
- We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
- As part of our global team,

📌 Search Engine Optimization Manager (Toronto)
🏢 Manulife
📍 Toronto