Apply paid search expertise and analytical skills as a Search Specialist at Starcom, supporting client campaigns across Canada. Use data to guide media decisions.
This Search Specialist position supports client paid search and analytics programs within Starcom and Publicis Media. You will conduct keyword research, optimize campaigns, analyze testing, and develop recommendations. The work combines technical search engine marketing with client presentation and project management.
Key Responsibilities:
- Support supervision of client paid search and analytics programs
- Conduct keyword research and analyze search volume and competition
- Optimize bids, landing pages, search queries, and ad copy
- Analyze testing results and prepare performance reports
- Present recommendations and strategies to clients regularly
Requirements:
- Minimum one year of paid search experience
- Solid technical SEM and paid search optimization background
- Proficiency with Google Ads, Search Ads 360, and Bing Ads
- Strong presentation and data communication skills
- Organized project management approach with attention to detail
Bring paid search strategy, campaign optimization, and analytical communication skills to Starcom’s client-focused media practice.