Why You’ll Love Softchoice

At Softchoice, a World Wide Technology (WWT) company, we work together to make a new world happen. As an IT solutions provider serving U.S. commercial and SMB organizations, as well as the entire Canadian market, we help organizations turn ambition into real‑world outcomes. We do this through the delivery of secure cloud, AI, software and digital workplace solutions that enable agility, innovation and growth. With a highly engaged, high-performing team, we are certified as a Great Place to Work® in both Canada and the United States, and have been recognized as a Best Workplace in Canada for more than 20 years. We stand proudly for our people and their success through career development and advancement, and continuously strive to do what’s valuable for our people and communities. As part of WWT, we connect customers to the global scale, advanced innovation, world-class partnerships, and deep expertise of a leader in AI and digital transformation. This includes access to WWT’s Advanced Technology Center (ATC), a collaborative ecosystem featuring state-of-the-
art hardware and software that enables customers and partners to conceptualize, test, and validate innovative solutions before deploying them at scale.

The Impact You'll Have

The Industry Marketing Manager (Public Sector) shapes how Softchoice shows up across Defence (Federal), Healthcare, and Education. This role owns the go-to-market strategy and vertical narrative, building outcome-led programs that engage senior public sector decision-makers, strengthen market credibility, generate qualified pipeline, and unlock partner co-investment. Working across Public Sector sales leadership, Solution Marketing,



Partner Alliance Managers, the Growth Marketing team, and WWT Marketing, the Manager sets direction, aligns resources, and guides execution across campaigns, content, events, and partner programs. This role sits within Growth Marketing; the specific reporting line is to be confirmed.

This role is hybrid with the expectation of working 1-2 times per month in your local office as well as up to 10% travel for conferences.

What You'll Do

Vertical Strategy & Narrative

- Build and own annual and quarterly marketing plans for Defence, Healthcare, and Education, aligned to pipeline targets, business priorities, procurement timelines, and partner investment calendars.
- Develop audience personas, buying journeys, and outcome-led messaging frameworks tailored to senior public sector stakeholders.
- Design the program architecture for each vertical across owned, earned, event, partner-funded, and account-based marketing tactics.
- Own the strategic content calendar across all three verticals in coordination with Softchoice Brand, Content, and WWT Marketing teams.
- Brief internal teams, agencies, and vendors on campaign priorities, content requirements, and event strategy, and review outputs before launching.

Partner Co-Marketing & MDF Strategy

- Own the Public Sector partner co-marketing strategy,



including identifying and prioritizing opportunities with strategic technology partners.
- Build and present MDF business cases and maintain accountability for partner commitments, program delivery, and claims.
- Lead joint go-to-market messaging and offer development with partner marketing counterparts for public sector procurement audiences.
- Maintain senior-level relationships with partner marketing and WWT Partner Alliance teams, representing Softchoice in planning sessions and co-marketing reviews.

Thought Leadership & Stakeholder Engagement

- Partner with Industry Advisors to shape thought leadership, including white papers, executive briefs, event keynotes, and digital content series.
- Serve as the marketing lead within the Public Sector business unit, participating in pipeline reviews, QBRs, and account planning sessions.
- Identify scalable programmes, including executive roundtables and summits, and adapt them across verticals and institutions.
- Build relationships with external organizations and industry bodies to deepen vertical insight and strengthen market credibility.
- Oversee the external reference and proof-point library, ensuring customer outcomes are packaged into assets that support active sales pursuits.

Cross-Functional Alignment, Performance & Leadership

- Align Growth Marketing, Solution Marketing, Public Sector sales, Partner Alliances, and WWT Marketing to coordinate resources, avoid duplication, and amplify programme impact.
- Ensure programmes align to contract vehicles, procurement timelines, and buying cycles specific to each vertical.
- Manage the

📌 Industry Marketing Manager (Canada)
🏢 Softchoice
📍 Canada