Shape Kt by Knix brand strategy through consumer insight, creative judgment, and data-informed marketing within a fast-growing DTC business.
As Senior Brand Manager, you will define positioning, messaging, and value propositions for tweens and parents. You will lead integrated campaigns, develop strategic briefs, and connect paid, owned, social, influencer, PR, and e-commerce channels. The work turns audience understanding into relevant brand stories and measurable commercial results.
Key Responsibilities:
- Define Kt. positioning, messaging, and consumer value proposition
- Lead campaigns for launches, seasonal initiatives, and brand moments
- Translate consumer insights into differentiated brand stories
- Connect campaigns across channels, creators, communities,
and partnerships
- Partner with Growth and E-commerce on measurable results
Requirements:
- Six to eight or more years in brand or consumer marketing
- Experience owning campaigns from insight through performance analysis
- Strong understanding of up-to-date brand building across channels
- Strong creative judgment and brief-writing experience
- Cross-functional leadership and comfort operating with ambiguity
Bring consumer instincts, creative leadership, and commercial thinking to grow Kt by Knix with tweens and parents.