Lead corporate social media strategy for Lloyds Banking Group, using channel expertise and creative judgement in a hybrid full time role. Shape engagement across key platforms.As Social Media Lead, you will guide external communications across LinkedIn, TikTok, YouTube and Instagram. You will report to the Head of Digital, Social and Creative Studio while leading social media managers, analysts and specialists. The work supports Group priorities, audience needs and Accelerate 2030 ambitions.Key Responsibilities:
Set and deliver the Group social media strategyLead corporate presence across four social channelsDefine channel strategies and track platform trendsDirect editorial planning and social-first campaignsOwn governance, escalation and crisis communicationsRequirements:
Significant corporate social media leadership experienceStrong creative judgement and innovation recordExperience scaling social channels and capabilitiesStrong data, insight and performance analysis skillsProven leadership and influencing capabilityShape Lloyds Banking Group’s corporate social media through strategy, creative direction, governance and influential team leadership.
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📌 Corporate Social Media Strategy Lead (Winnipeg)
🏢 Lloyds Banking Group
📍 Winnipeg