Shape The Ordinary’s global brand strategy through consumer insights and campaign analytics in a hybrid role based three days onsite in Toronto.Reporting to the Director, Brand - Global, this Manager connects consumer understanding, campaign performance, and brand planning. You will analyze quantitative and qualitative information, build measurement frameworks, and turn research into strategic recommendations. The role supports campaign development and business decision-making for The Ordinary.Key Responsibilities:
Analyze campaign, consumer, market, and brand dataDevelop recommendations connecting insights to brand strategyLead consumer understanding across behaviors and motivationsEstablish KPIs for campaigns and product launchesTranslate research findings into Brand team opportunitiesRequirements:
5+ years in brand or marketing analyticsStrong quantitative and analytical capabilitiesUnderstanding of brand building and marketing strategyAbility to synthesize complex information clearlyStrong communication and storytelling skillsBring consumer insight, campaign measurement, and strategic storytelling to The Ordinary’s global brand marketing team in Toronto.
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📌 Global Brand Marketing Insights Manager (Winnipeg)
🏢 Deciem
📍 Winnipeg