What is the opportunity?
RBC Direct Investing is RBC’s online retail brokerage offering industry‑leading tools and research to help clients pick the right investments, place trades quickly and track how they are doing. As Senior Manager, Client Engagement, you will be accountable for developing insights and proposals to improve our client's onboarding and engagement with the product to achieve key business targets. You will own from forecasting to actuals – the engagement metrics including funding rates, account cross‑sell rates, and monthly/daily activity rates on the platform, all with the goal of optimizing client lifetime value.What will you do?
Collaborate with Digital Marketing and Communication teams to create a strategy that drives asset deposits and recurring activity/engagement with the Direct Investing platformLead cross‑functional teams through the delivery of initiatives and strategies to reduce client attritionConduct testing on messaging, content and offer combinations to drive an increase in client lifetime valueReport regularly to senior management on P&L; outcomes of the engagement portfolio, including campaigns and tactics, recent market trends, and key opportunities and risksLead deep dive analytics on key strategic questions relating to client engagement and retentionTransform data into strategic insights for decision making, by both participating and driving programs from initiation to completion to ensure actionable insights are implementedDrive revenue growth through business planning, and being accountable for P&L; outcomes for the Direct Investing Engagement portfolioPartnering with stakeholders, deliver solutions to address client needs, close product gaps and continuously improve the client experienceMust‑have:
Undergraduate degree in business, finance, or related discipline3+ years of relevant experience managing P&L; outcomes, leading initiatives or developing and delivering on strategyStrong communication,



negotiation and people skillsStrong understanding of financial services economics and P&L; driversStrong ability to deliver in both small team settings and across large matrix organizationsA critical thinking, analytical mindset with a data‑led approach to decision makingNice to have:
Experience in the securities industry, particularly at a self‑directed brokerageProficiency with SQL, Python, R, or other equivalent analytical toolsExperience with analytics of a digital productWhat’s in it for you?
Ability to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high‑performing teamOpportunities to do challenging workJob Skills
Communication, Critical Thinking, Group Problem Solving, Knowledge Organization, Long Term Planning, Product Development Lifecycle, Product Manufacturing, Product Services, Product Testing, Waterfall ModelAdditional Job Details
Address:
RBC CENTRE, 155 WELLINGTON ST W:TORONTOCity:
TorontoCountry:
CanadaWork hours/week:
37.5Employment Type:
Full timePlatform:
WEALTH MANAGEMENTJob Type:
RegularPay Type:
SalariedPosted Date:
2026-10-28Application Deadline:
2026-11-14Note:
Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveOur Employment Opportunities
At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and prospect for all.
#J-18808-Ljbffr

📌 Senior Manager, Client Engagement (Winnipeg)
🏢 RBC
📍 Winnipeg