Own Google Ads growth remotely with full-funnel strategy, attribution analysis, and direct client communication at Sweat Pants Agency worldwide.As a Paid Search Strategist, you will own DTC and eCommerce accounts end to end. Your work spans Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, and conversion tracking. You will optimize toward NC-CPA and NC-ROAS while separating created demand from harvested demand.Key Responsibilities:
Own Google accounts, budgets, strategy, buying, and client communicationAudit campaigns, search terms, bidding, feeds, pages, and trackingSeparate brand and non-brand performance across account reportingDiagnose bottlenecks across creative, offers, pages, checkout, and trackingBuild landing pages, scripts,



and reporting with AI toolsRequirements:
Hands-on Google Ads experience with meaningful DTC and eCommerce spendExperience with Search, Shopping, PMax, Demand Gen, and YouTubeFluency in Merchant Center, GA4, and GTMAbility to build and ship landing pages using Claude or equivalentAvailability for client calls during US Eastern business hoursBring rigorous Google Ads strategy, skeptical measurement, and explicit client communication to Sweat Pants Agency’s global remote team.
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📌 Google Ads Growth Strategist (Winnipeg)
🏢 Sweat Pants Agency
📍 Winnipeg