Shape media strategy at Starcom, where planning and buying combine human understanding, empirical data, and technology. Work across Canada. As a Media Planner within Publicis Media, you will develop plans aligned with client objectives and business outcomes. Research marketing, industry, competitive, and human insights to evaluate media alternatives. You will communicate strategies, collaborate with Investment, Social, Programmatic, Precision, Apex, and Search teams, and support client presentations.

Key Responsibilities:

Develop strategic media plans from objectives through execution

Analyze media alternatives and recommend budget allocation

Share strategies with internal execution and specialty teams

Present plans to client brand groups

Maintain supplier and external agency relationships

Requirements:

Bachelor's degree; advertising or marketing preferred

One to three years working in media

Negotiating experience and solid communication skills

Ability to manage high workloads and tight deadlines

Ability to use media research and reporting resources

Apply strategic thinking, media research, negotiation, and presentation skills to create effective plans at Starcom.

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📌 Advertising Media Planner (Toronto)
🏢 Starcom Canada
📍 Toronto