D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning workplace and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.

Role Summary

The Marketing Operations Analyst is a business owner, administrator, and super user of the systems that power our marketing and revenue engine. The core of the role is business ownership and administration of Salesforce and Pardot (Marketing Cloud Account Engagement), in partnership with IT. You will own or serve as the super user and champion for a rotating set of GTM platforms, such as 6sense, Sendoso, Clay, Qualified, and Salesloft,



making sure they are well configured, well governed, and used to their full potential.

You will partner closely with Marketing, Sales, BDR, and IT to turn strategy into scalable, measurable processes, and you will help us leverage AI-enabled ways of working.

Key Responsibilities:

- Systems Ownership and Administration
- Serve as a non-IT business owner and of Salesforce and Pardot in Marketing Operations
- Own or act as super user and champion for other marketing and GTM platforms as assigned (e.g., 6sense, Sendoso, Clay, Qualified, Salesloft, and future tools), including configuration, governance, and vendor contact where applicable
- Manage user access, permissions, licensing, and onboarding/offboarding where business-owned
- Manage day-to-day configuration, such as fields, flows, reports, dashboards, and automation rules, within agreed governance boundaries
- Partner with IT on enhancements, integrations, and larger projects: define business requirements, prioritize requests, support testing and user acceptance, and drive adoption of what is delivered
- Troubleshoot sync errors and data discrepancies between platforms, escalating to IT or vendors as needed
- Monitor vendor releases and roadmaps, and provide input on renewals and vendor relationships
- Maintain documentation of system configurations, processes, and business rules
- Create,



train and maintain AI-Agents and AI-Skills to support the use of AI within the revenue tech stack

Marketing Team Support and Insight

- Act as a trusted advisor to the marketing organization on how to use our systems effectively to execute and measure programs
- Bring business insights, performance trends, and best practices to inform how campaigns and programs are planned and run
- Support campaign teams with guidance on campaign taxonomy, naming conventions, Salesforce campaign structure, tracking, and attribution
- Help ensure programs are set up in a way that is measurable, compliant (GDPR, CAN-SPAM, CASL), and consistent with email deliverability and list hygiene standards
- Provide guidance and troubleshooting support to campaign owners when issues arise (campaign design and build remain with the marketing program teams)

Lead Lifecycle and Revenue Process

- Help maintain and optimize lead scoring, routing, and lifecycle stage definitions with Sales, Marketing, and RevOps
- Support MQL-to-SQL handoff processes and SLAs, and monitor funnel conversion and velocity
- Support ABM, intent-driven, and engagement programs using the tools in our stack (e.g., 6sense for intent and segmentation, Qualified for conversational/website engagement, Sendoso for direct mail and gifting, Clay for enrichment and prospecting workflows, Salesloft for sales cadences), as assigned
- Help define enrichment logic, routing rules, and data-quality standards across these platforms

Data Quality, Reporting, and Insights

- Drive data governance for marketing data: deduplication, normalization, enrichment, and field standards
- Build and mainta

📌 Marketing Operations Analyst (Kitchener)
🏢 D2L
📍 Kitchener