Reports to: VP of Sales

Travel requirements: Up to 50%

About Skygauge

Skygauge Robotics designs and deploys advanced industrial inspection drones used across oil & gas, steel, shipping, energy utilities and other heavy industries. Our drone systems replace hazardous manual inspections and eliminate costly shutdowns.

We have validated the product and understand our market. Our customer base is growing. We now need everyone in our specific target verticals to know about what we have to offer.

We are hiring our first dedicated Marketing role to tell the story of how our technology brings value through both digital and in-person marketing motions.

The Role

As our Marketing Manager, Content & Events, you will refine the organizational foundation for marketing at Skygauge while remaining closely involved in day-to-day execution. This is a hands-on role for someone who enjoys taking an idea from a rough concept through to a finished event, campaign, presentation, video, or piece of content.

You will work directly with the VP of Sales and collaborate closely with our sales, engineering, flight ops and product teams. You will also manage outside agencies and creative partners when specialized support is required.

This is not a role where strategy is handed off to a large team for execution. You will help determine what we should do, organize the work, and then make it happen.

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Core Responsibilities

Tradeshows and Events

- Own the planning and execution of Skygauge’s tradeshow, roadshow and industry-event program.
- Coordinate event registration, booth requirements, shipping, logistics, schedules, equipment, staffing, collateral, and on‑site execution.




- Develop repeatable processes and checklists to make events organized and effective.
- Coordinate pre‑event promotion and post‑event follow‑up with the sales team.
- Implement consistent methods for gathering, organizing, and measuring leads from each event.
- Attend tradeshows and help represent Skygauge to customers and industry partners.
- Complete training to safely operate the Skygauge drone during approved tradeshow demonstrations.

Content and Communications

- Develop written and visual content for the Skygauge website, blog, LinkedIn, email campaigns, and other channels.
- Build content that improves SEO and GEO.
- Run and iterate on experiments for paid digital ad campaigns.
- Turn technical information, customer applications, and company developments into transparent and compelling stories.
- Create and maintain an editorial and social‑media calendar.
- Interview customers, engineers, and sales team members to develop case studies, articles, videos, and other content.
- Maintain a consistent brand voice and visual identity across marketing materials.
- Manage routine website updates through our content management system.

Sales Enablement and Marketing Materials

- Create, improve, and maintain sales presentations, pitch decks, brochures, product sheets, case studies, and other customer‑facing materials.




- Work with the sales team to identify gaps in the materials needed throughout the sales process.
- Organize marketing assets so the team can easily find and use the most current versions.
- Help translate complex technical capabilities into concise, customer‑focused messaging.

Photography and Video

- Plan and coordinate photography and video projects, including customer‑site shoots, product demonstrations, interviews, and event coverage.
- Capture and edit straightforward photo and video content internally when appropriate.
- Select and manage outside photographers, videographers, designers, and agencies for production projects.
- Build and maintain an organized library of approved photos, videos, graphics, and brand assets.

Marketing Operations and Strategy

- Help develop Skygauge’s marketing priorities, calendar, and budget in collaboration with the VP of Sales.
- Manage external agencies and freelancers, including project scopes, timelines, feedback, and deliverables.
- Establish practical processes for managing campaigns, content, events, leads, and creative requests.
- Track relevant marketing activity and results, and recommend where Skygauge should focus its time and budget.
- Bring ideas for improving Skygauge’s visibility and credibility in our target industrial markets.

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What We’re Looking For

- Bachelor’s degree in marketing, communications or administration.
- At least 4 years of experience in a hands‑on B2B hardware marketing, content, events, or integrated marketing role.
- Demonstrated experience planning and executing tradeshows or industry events.
- Excellent wri

📌 Marketing Manager, Content (Canada)
🏢 Skygauge Robotics
📍 Canada