Lead strategic marketing for RBC Capital Markets’ Canadian businesses, using product marketing and business strategy expertise. Toronto-based details are provided for this full time role.

As Director of Business Marketing, you will translate strategic priorities into integrated business and product marketing programs. You will support Corporate and Investment Banking, Global Markets, Sustainable Finance, Global Transaction Banking, and Research. The mandate combines Canadian leadership with global strategic initiatives and thought leadership.

Key Responsibilities:

- Develop annual Canadian business marketing plans and allocate budgets
- Create positioning, naming, value propositions, and product messaging
- Execute go-to-market plans for campaigns and business activities




- Direct event content strategy, branding, and client engagement
- Lead global programs, reporting, and strategic planning

Requirements:

- 12+ years in B2B financial services marketing
- 5+ years in capital markets or investment banking
- Knowledge of Canadian markets and relationships
- Fluency in M&A;, ECM/DCM, sales, and trading
- Experience leading teams, budgets, and agencies

Apply capital markets expertise, product positioning, and strategic leadership to RBC Capital Markets marketing across Canada and global initiatives.

📌 Director Capital Markets Marketing (Toronto)
🏢 Royal Bank of Canada
📍 Toronto