Lead Clio’s referral marketing growth with customer engagement and data analysis from Burnaby, Toronto, Calgary, Canada, or the United States. This twelve-month contract offers broad location flexibility.

As Senior Customer Marketing Manager, you will scale Clio’s referral programme within the Customer Marketing Team. The work combines B2B software marketing, segmentation, experimentation, and cross-functional collaboration. Your focus is motivating customers to refer others while improving programme performance and experience.

Key Responsibilities:

- Design and launch referral programme experiments
- Own goals and report referral rates, MQLs, pipeline, and ROI
- Analyse performance and recommend data-driven improvements




- Identify segmentation opportunities using customer insights
- Optimise workflows, incentives, and messaging

Requirements:

- Five-plus years in B2B software marketing
- Experience in growth, demand generation, or customer marketing
- Success driving pipeline growth and revenue through campaigns
- Expertise with Salesforce, Ambassador, Sendoso, Pendo, or automation platforms
- Robust analytical, communication, and project management skills

Apply referral strategy, customer insights, and performance analytics to strengthen Clio’s customer marketing programme across North America.

📌 Senior Referral Marketing Manager (Toronto)
🏢 Clio
📍 Toronto