Turn Botpress’s named-account strategy into pipeline through ABM, outbound coordination, and targeted multi-channel campaigns. Work directly with Sales and the CRO. This Demand Generation Lead owns marketing inputs from first account touch through Sales hand-off. You will build plays for larger accounts, coordinate BDR outreach, and connect events, podcast activity, and outbound into one multi-threaded motion. Experimentation guides every channel decision. Key Responsibilities:

Build ABM plays with the CRO and Sales Own named-account lists and BDR outreach Define targeting, segments, messaging, and sequence content Connect podcast, events, and outbound activity Evaluate vendors and decide whether to retain or internalize Requirements:

Evidence-based judgment balanced with instinct Intellectual humility and willingness to change course Doer mindset with robust follow-through 80/20 approach to testing and investment Ability to brief and manage agencies, freelancers, and teammates Lead Botpress account-based marketing by aligning named-account targeting, Sales outreach, events, podcast activity, and measurable experiments.

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📌 Account-Based Marketing Lead (Montreal)
🏢 Botpress
📍 Montreal