Shopping and paid media strategy define this remote-first strategist role at Directive Consulting, focused on B2B commerce, feeds, and measurable revenue outcomes.

The Strategist owns assigned client accounts across Shopping Ads, paid search, and paid social. This role serves mid-market and enterprise B2B manufacturers and distributors, connecting channel performance with revenue. Core work includes Feedonomics, campaign architecture, attribution, and client communication.

Key Responsibilities:

- Lead Shopping, paid search, and paid social strategy
- Direct B2B feed taxonomy, enrichment, and attribute mapping
- Build Shopping and Performance Max campaigns
- Connect channel data with ecommerce and CRM outcomes
- Run strategy meetings, QBRs, and client sessions

Requirements:

- Four-plus years managing paid media
- Two-plus years managing Shopping, feeds, or Amazon
- Fluency in Feedonomics, GoDataFeed, or equivalent platforms
- Experience with B2B clients or high-SKU catalogs
- Comfort presenting to C-suite buyers

Bring Shopping, feed management, and B2B paid media expertise to Directive Consulting’s remote Commerce practice.

📌 Shopping Marketplace Strategist (Vancouver)
🏢 Directive
📍 Vancouver