Director Advocacy – Canadian Physiotherapy Association

Full-time

Ottawa, ON (Remote)

Posted 1 day ago

Website Canadian Physiotherapy Association

Job Title: Director Advocacy

Reports To: Chief Marketing and Communications Officer

Location: Ottawa, ON (Remote)

Date posted: October 30, 2026

Pay: CA$88,755.00 – CA$110,944.00 per year

Getting To Know Us

The Canadian Physiotherapy Association (CPA) is the unified voice for physiotherapy professional and students across the country. For more than 100 years, we’ve empowered our members with the resources, education and connections they need to advance their practice and move the profession forward with purpose.

We collaborate with organizations that share our commitment to evidence-informed care and health-system innovation. Together, we build relationships that advance the physiotherapy profession and expand its impact across the Canadian health-care system.

What We’re Looking For

Reporting to the Chief Marketing and Communications Officer (CMCO), the Director, Advocacy is responsible for strategic advocacy oversight and direction and for providing confident advice, intelligence, and strategic counsel to support the CPA and other stakeholders on a wide range of advocacy matters affecting physiotherapy in Canada. The Director executes the advocacy, government relations, insurer, and stakeholder strategies to elevate the voice of physiotherapy within Canada’s health system.

The Director, Advocacy will coordinate both internally and externally to ensure accountability, strategic alignment, and results on a wide range of advocacy matters affecting physiotherapy in Canada. This position will help drive the organization’s advocacy strategies, build strong partnerships,



and ensure that the voices of our members are represented. This role has a critical responsibility to stay acutely aware of core issues in the profession, with the government, and with external stakeholders. In order to help the organization keep a finger on the pulse of health care, physiotherapy, and the operating environment, this role will identify areas of opportunity and risk and develop sophisticated strategies to execute.

What You’ll Be Doing

Departmental Leadership

- Lead the development and execution of the Advocacy section of the annual operational plan, aligned with CPA’s 2026–30 Strategic Plan and organizational priorities.
- Execute CPA’s advocacy strategy through proactive engagement with public and private health care influencers and decision-makers across federal, provincial/territorial, and insurance sectors to advance physiotherapy priorities.
- Lead departmental innovation and continuous improvement by identifying emerging trends, best practices, and technologies, and overseeing improvements to tools, systems, workflows, and processes.
- Prioritize and coordinate multiple concurrent initiatives to ensure effective and timely delivery.
- Measure, analyze, and report on advocacy performance metrics, audience insights, and industry trends to inform strategic decisions and improvements.




- Foster team-oriented relationships with internal departments, CPA Components, and external partners to support coordinated planning and execution.
- Manage and directly supervise the Advocacy team, including recruitment, coaching, mentoring, performance management, professional development, workload planning, and resource allocation.
- Develop and manage departmental operating budgets, including forecasting, expenditure monitoring, invoice approval, vendor management, and identifying cost efficiencies.

Federal Advocacy

- Act as a liaison with internal departments, Provincial and Territorial Physiotherapy Association partners, and Divisions & Assemblies to align advocacy initiatives, establish short- and long-term policy goals, and amplify a unified national voice.
- Monitor and assess political, legislative, and insurance developments to identify advocacy opportunities and challenges, and provide expert advice internally on emerging health policy issues.
- Ensure compliance with lobbying regulations and maintain required reporting.
- Lead the planning and delivery of proactive and reactive advocacy campaigns and special initiatives, drawing on CPA’s media, digital platforms, affiliates, data, brand, and leadership to advance public policy goals and strengthen the profession’s visibility.
- Build and maintain strong relationships with federal policymakers, key stakeholders, and health sector allies.
- Represent CPA at national coalitions, committees, and public forums to advance the profession’s interests.
- Collaborate with the Professional Practice team and internal and external experts to develop evidence-informed positions that reflect the profes

📌 Director Advocacy – Canadian Physiotherapy Association (Ottawa)
🏢 Physiotherapy Association
📍 Ottawa