Lead the evolution of Reverse Mortgage marketing at EQ Bank in a strategic Director role. This hybrid opportunity involves developing impactful strategies to enhance product understanding and market positioning.As the Director of Product Marketing, you will spearhead initiatives for EQ Bank’s Reverse Mortgage segment. Your expertise will drive customer acquisition, deepen engagement, and shape marketing strategies aligned with business goals. By collaborating across Product, Sales, and Operations,



your leadership will enhance competitive differentiation and foster an innovative marketing culture.Key Responsibilities:Own the marketing strategy for Reverse Mortgage offeringsDevelop messaging frameworks and audience segmentation strategiesInitiate go-to-market plans for current products and featuresLead integrated marketing campaigns for customer growthCultivate agency relationships for optimized marketing outcomesRequirements:8+ years in marketing with product focusExperience in financial services or regulated industriesProven track record in go-to-market strategyStrong leadership and team development skillsExcellent analytical and communication abilitiesCatalyze growth and awareness for EQ Bank’s offerings in the Canadian market.#J-18808-Ljbffr

📌 Director Of Product Marketing At Eq Bank (Toronto)
🏢 EQ Bank
📍 Toronto