Lead Minga’s data-driven marketing growth from Kelowna or remotely, combining demand generation, performance channels, and customer acquisition leadership.
As Director, Marketing & Growth, you will own the pipeline, unit economics, and growth funnel from first impression through expansion. You will lead Events, Brand, Design, Organic Growth & SEO, Content, and Email Marketing. This numbers-first role connects marketing spend with revenue.
Key Responsibilities:
- Lead and develop Minga’s full marketing team
- Translate revenue goals into measurable marketing targets
- Own funnel performance from MQL through expansion
- Manage CAC, payback period, ROI, and marketing budget
- Drive paid search, paid social, and retargeting efficiency
Requirements:
- Data-obsessed, commercially minded, and creative approach
- Experience leading Events, Brand, Design, SEO, Content, and Email
- Strength in funnel analytics and unit economics
- Ability to connect marketing performance with financial forecasts
- Commitment to testing, accountability, and measurable outcomes
Bring marketing leadership, funnel analytics, and performance expertise to Minga’s customer acquisition and revenue growth engine.
📌 Director of Marketing and Growth (Kelowna)
🏢 Minga
📍 Kelowna