The AXXIS & Open-S Product Line Manager is responsible for the day-to-day ownership, market development and growth of AMI’s complete AXXIS and Open-S product ecosystem.

The portfolio includes AXXIS tilt rotators, rotary couplers, tilt couplers, control systems, installation kits, AXXIS attachments, fully automatic Open-S couplers and compatible attachments.

This hands-on position connects Product Management, Sales, Engineering, Marketing, Service, dealers, customers and suppliers. The primary objective is to execute AMI’s growth plan and establish a competitive, scalable product offering across North America.

Qualifications & Experience

- Minimum 5 years experience in construction equipment, excavator attachments or a related industry, with and engineering, sales or service background.
- Relevant education, trade certification or equivalent industry experience.
- Knowledge of excavator applications, attachments, couplers and hydraulic systems.
- Background in product management, product support, technical sales or dealer development.
- Technical aptitude and ability to understand machine specifications and installation requirements.
- Experience delivering product presentations, demonstrations or training.
- Proficient in Microsoft Office and CRM Systems.
- Solid communication, organization and project-coordination skills.
- Valid driver’s license and ability to travel throughout Canada and the United States. There will periods of frequent travel with occasional international travel.

Key Responsibilities

Product-Line Management

- Execute the AXXIS and Open-S product strategy and growth plan.
- Manage the product roadmap, launches and product-development priorities.




- Identify market opportunities, product gaps and improvement requirements.
- Monitor sales, margins, competitors, customer feedback and product-line KPIs.
- Coordinate activities across Product, Sales, Engineering, Marketing and Service.
- Provide regular performance updates and recommendations to Product Management.

Dealer and Sales Development

- Support Territory Managers in developing qualified AXXIS and Open-S dealers.
- Help evaluate dealer market potential, technical capabilities and training needs.
- Support dealer onboarding, demonstrations, customer visits and local sales plans.
- Work with the Inside Sales to support quotations and opportunities.
- Assist with system configuration, applications and attachment recommendations.
- Participate in strategic dealer and customer meetings.
- Track major opportunities and help remove technical or commercial barriers.
- Support complete-system selling, including couplers, tilt rotators, attachments, installation and training.

Training and Demonstrations

- Develop and deliver product training for Sales, dealers, technicians and customers.
- Create sales presentations, product guides and competitive comparisons.
- Coordinate hands‑on training, demonstrations and customer field trials.




- Support operator training following installations.
- Manage demonstration equipment and document customer feedback and results.

Technical and Installation Coordination

- Coordinate machine and application information with Engineering and Service.
- Support installation planning and the development of standardized installation packages.
- Work with AMI Service teams and Installation Specialists.
- Monitor installation lead times, quality and recurring technical issues.
- Communicate field feedback and improvement requirements to internal teams and suppliers.

Trade Shows And Marketing

- Represent AMI at trade shows, dealer events, open houses and demonstrations.
- Support event planning, equipment selection, product messaging and staff training.
- Conduct product presentations and live demonstrations.
- Collect and qualify leads and coordinate follow‑up with Sales.
- Support Marketing with product literature, videos, case studies and launch materials.

Supplier Coordination

- Maintain regular communication with AXXIS and Open-S suppliers and partners.
- Coordinate technical information, product updates, training and field feedback.
- Communicate North American market requirements and development priorities.
- Support supplier meetings, training sessions and joint market‑development activities.

What We Offer

- Competitive wages
- Comprehensive benefit package
- Registered pension plan with matching contributions after 1 year of employment

AMI Attachments Inc. is committed to providing an inclusive and accessible hiring process. If you require accommodation at any stage o

📌 Product Line Manager (Hawkesville)
🏢 AMI Attachments®
📍 Hawkesville