Turn complex B2 B Saa S products into compelling customer stories through solid writing, research, and measurable adoption strategies.
This senior product marketing role supports a growing Canadian technology company through Smart, Savvy + Associates. You will shape positioning, messaging, and go-to-market plans while informing product decisions with customer and market insight. Your work continues beyond launches, improving retention and business outcomes.
Key Responsibilities: Translate complex product features into customer benefits
Build go-to-market strategies and launch campaigns
Analyze performance, feedback, and market trends
Equip Sales and Customer Success for product launches
Recommend improvements based on measurable results
Requirements: 6+ years of B2 B, Saa S, or technology product marketing
Independent qualitative and quantitative research experience
Proven positioning, messaging, and go-to-market expertise
Strong focus on business outcomes and analytics
Confident cross-functional relationship-building and influence
Use research, storytelling, and analytical judgment to strengthen product adoption, retention, and growth across the product lifecycle.

📌 b Saas Product Marketing Leader (Calgary)
🏢 Smart Savvy
📍 Calgary