Performance marketing and Hub Spot operations define this hands-on manager role at Appen, supporting measurable pipeline through paid media and data.
Reporting to the Director of Demand Generation, you will execute campaigns for AI research labs and enterprise AI teams. The role combines paid media management, marketing automation, process improvement, and performance analysis. You will turn marketing strategies into measurable pipeline through disciplined systems and testing.
Key Responsibilities: Optimize Linked In Ads, Google Ads, X Ads, and ABM campaigns
Allocate and pace paid media budgets against pipeline goals
Build targeted and retargeting audiences using intent data
Manage Hub Spot workflows, forms, scoring, and lifecycle stages
Build attribution models and full-funnel performance dashboards
Requirements: Three to five years in B2 B performance marketing operations
Hands-on Linked In Ads and Google Ads expertise
Solid Hub Spot administration and marketing automation skills
Experience with ABM, intent data, and audience segmentation
Analytical thinking and independent priority management
Bring paid media, Hub Spot, and attribution expertise to strengthen Appen’s marketing performance and pipeline reporting.