Crowd Riff powers travel brands with the content and insights that inspire travelers to see the world differently and explore sustainably. We bring the workflows and infrastructure to source, manage, produce, organize, and plan content in one connected ecosystem, eliminating the complexity of disparate tools, scattered assets, manual tagging, and rights management. This gives travel marketers the foundation to focus less on managing content and more on inspiring discovery, engaging travelers, and driving bookings. We’re excited to be on this journey with a team that inspires us, and customers who partner with us to make travel an incredible experience today, and for future generations
With a full suite of solutions, we need a connected lifecycle marketing approach that delivers the right message at the right moment to drive new logo, onboarding, adoption, cross-product engagement, expansion, and renewal
You’ll own the end-to-end journey for prospects and customers, building the always-on programs that determine who hears what, when, and through which channel. You’ll map journeys, define customer cohorts, score accounts,



and continuously test and improve performance. You’re a builder at heart, using tools like Claude and our connected CRM and data warehouse to independently build and optimize programs, with support from our GTM Engineer and teammates when you need it
You’re a curious, growth-minded self-starter with excellent creative judgment. You know how to understand customers’ needs at critical moments and connect them with the right Crowd Riff solution to turn chance into action
Map the customer path from onboarding through adoption, expansion and renewal across all products, and the prospect path from first touch to SAO for prospects and win-back
Define the moments that matter in the customer journey from adoption to expansion/renewal. Define the cohorts the team works from, what each moment leads to next, and the triggers that start each touch, written as requirements for the GTM engineer
Score accounts on fit and intent. The scores feed target

📌 Principal Lifecycle Marketing (Toronto)
🏢 CrowdRiff
📍 Toronto