02 Nov
|
Company 1 The Manufacturers Life Insurance
|
Toronto
02 Nov
Company 1 The Manufacturers Life Insurance
Toronto
Lead PPC and affiliate growth at Scholarship Owl through hands-on user acquisition, campaign analysis, and team coaching while working fully remotely.As Traffic Team Lead, you will own multi-channel acquisition across paid and partner channels. You will guide PPC and Affiliate Managers while maintaining direct involvement in campaign mechanics, tracking architecture, partner economics, and performance decisions. Your work will improve profitability, scalability, and predictability across traffic acquisition.Key Responsibilities: Coach PPC and Affiliate Managers while setting KPIsAllocate acquisition budgets using CAC, ROAS, and LTVGuide bidding, creative testing, and affiliate deal negotiationsMonitor conversion rates, payback periods,
and weekly forecastsMaintain attribution accuracy and eliminate fraudulent trafficRequirements: Three-plus years of performance marketing or user acquisition experienceHands-on PPC, affiliate management, and team leadership experienceStrong PPC bidding, creative testing, and paid media knowledgeUnderstanding of CAC, CPA, ROAS, LTV, and payback periodsExperience with TUNE, Affise, Everflow, Mixpanel, or GA4Bring analytical leadership, PPC execution, affiliate strategy, and traffic-quality expertise to Scholarship Owl’s remote acquisition team.#J-18808-Ljbffr
📌 Traffic Acquisition Team Lead (Toronto)
🏢 Company 1 The Manufacturers Life Insurance
📍 Toronto