The On Premise Trade Marketing Manager – LSR (Limited Service Restaurants) is the lead Trade Marketing role for the LSR segment within the Canadian On Premise organization. This national role is responsible for developing and executing the LSR Trade Marketing strategy and business plan, with the goal of driving reach, consumption and brand engagement across the segment. Working in close partnership with the Key Account team responsible for LSR, this role develops tailored marketing strategies and programs for key customers and builds solid relationships with their respective Marketing teams. The position also serves as the central point of contact for LSR Trade Marketing, collaborating closely with the broader On Premise Marketing team on POS strategy, business planning, execution and reporting.