Lead Maxi’s Quebec media strategy at Loblaw Media, using customer insights and omnichannel planning to drive measurable business outcomes.
The Senior Manager serves as Maxi’s primary strategic media partner across Quebec. This leadership role advises Marketing, Merchandising, Loyalty, and Category teams through integrated planning, performance measurement, and retail media expertise. It also develops a current team of Media Strategy Managers or Specialists.
Key Responsibilities:
- Develop annual and campaign-specific media strategies for Maxi
- Advise senior leaders using insights, performance data, and results
- Optimize omnichannel plans across digital and traditional channels
- Build Quebec-focused media partner and stakeholder relationships
- Lead, coach, and develop media strategy professionals
Requirements:
- Seven to ten years of progressive media experience
- Strong Quebec market and consumer behaviour knowledge
- Experience leading measurable integrated omnichannel strategies
- Advanced knowledge of Meta, Google Ads, DV360, and YouTube
- French and English bilingualism strongly preferred
Bring Quebec market expertise, media measurement, and people leadership to Maxi’s growth strategy through Loblaw Media.