We are seeking an entrepreneurial and highly collaborative Product Manager to lead the development, launch, and growth of the North American Tec Data Hub platform while also owning the Opti Cat MCP product initiative.
This role will be responsible for defining product strategy, managing the roadmap, translating market needs into product requirements, coordinating cross-functional delivery teams, and driving commercial success. The Product Manager will serve as the primary business owner for both initiatives and will work closely with customers, data operations, engineering, sales, marketing, and executive leadership.
The ideal candidate combines strong automotive aftermarket expertise with product management discipline, technical curiosity, and the ability to connect customer requirements with scalable solutions.
Key Responsibilities Product Strategy & Vision Own the product vision, roadmap, and business objectives for North American Tec Data Hub and Opti Cat MCP.
Translate business goals into explicit product strategies and executable roadmaps.
Define product positioning, value propositions, and go-to-market priorities.
Develop annual and quarterly product plans aligned with company growth objectives.
Monitor industry trends, competitor offerings, customer feedback, and Auto Care standards developments.
Tec Data Hub Ownership Lead development of the North American Tec Data Hub platform as the industry's neutral data utility.
Drive the adoption of Tec Doc methodologies while ensuring ACES/PIES interoperability.
Define the North American customer, supplier, distributor, and data-consumer use cases that differentiate Tec Data Hub from existing catalog, PIM, data syndication, and aftermarket data solutions.
Define requirements for: Product normalization
Application mapping




Asset and image management
Attribute standardization
Data quality validation
API services
Work with internal and external stakeholders to build a scalable onboarding framework for manufacturers and distributors.
Opti Cat MCP Ownership Serve as the business owner for the Opti Cat MCP initiative.
Define customer requirements and prioritization for MCP capabilities.
Partner with development teams to deliver features that improve supplier onboarding, content management, automation, and customer experience.
Drive utilization, adoption, and commercial success of the platform.
Ensure alignment between MCP roadmap and broader Opti Cat strategic objectives.
Product Development Create business requirements, user stories, acceptance criteria, and product specifications.
Prioritize product backlog based on business value and customer impact.
Participate in Agile planning, sprint reviews, and release management.
Balance customer requests with long-term platform strategy.
Manage product lifecycle from concept through launch and ongoing optimization.
Performance & Commercial Accountability Define and track product KPIs.
Measure: Customer adoption
Revenue contribution
Data quality improvements
Time-to-onboard
Platform usage
Retention and satisfaction metrics
Support revenue forecasting and growth planning.
Develop product business cases,



pricing and packaging recommendations, revenue models, market sizing, and investment priorities in collaboration with Commercial Operations and executive leadership.
Required Qualifications Bachelor's degree in a related field.
5+ years of product management experience.
Experience managing Saa S, data-driven, or platform products.
Strong understanding of software development lifecycles and Agile methodologies.
Working knowledge of AI-enabled software platforms, large language models (LLMs), AI agents, Model Context Protocol (MCP), APIs, and related emerging technologies, with the ability to translate business requirements into product requirements for technical and development teams. Hands-on software development or AI model development experience is not required.
Demonstrated ability to work effectively with software engineers, data architects, AI/ML teams, and other technical stakeholders without requiring hands-on programming responsibilities.
Proven ability to lead cross-functional projects.
Strong analytical, communication, and stakeholder management skills.
Experience translating customer needs into product requirements.
Demonstrated understanding of automotive product and application data; automotive aftermarket, automotive data, parts cataloging, PIM, or closely related industry experience is strongly preferred.
Preferred Qualifications Automotive aftermarket industry experience.
Knowledge of: ACES
PIES
Tec Doc
Product information management
Cataloging solutions
Product data distribution
Experience working with APIs and data integration platforms.
Familiarity with Opti Cat, Tec Doc, Epicor, WHI, SEMA Data Co-op, or related aftermarket ecosystems.
Experie

📌 Product Manager, North America Tecdatahub (Winnipeg)
🏢 TecAlliance
📍 Winnipeg